The Next Fastest Selling Energy Drink

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 18, 2008 -- Tucker, Georgia USA, 3/17/2008 – Chock full of caffeine and sugar, energy drinks make up for 8% of the nonalcoholic beverage industry including soft drinks which are up 75% since 2005. However with the growing consumer demand and increasing profit margins, it’s likely to exceed US $25 Billion by 2010.

Tandricus R. Thomas, Founder and President of Lynn Springs Waters, LLC announced today that the company will re-release their brand of of energy drink, Xtamina Energy Drink™ , on April 14 , 2008. The entrepreneur said that their 2 year hiatus of Xtamina Energy Drink™ was to re-evaluate and improve on taste and marketing concept to the fastest growing market of energy drinks. Although Lynn Springs Waters has been on a steady flow of 5% since the launch of the company flagship brand of bottled water “Lynn Springs Natural Spring Water™” in May 2005. Since the launch of LSW, the company has developed a complete line of healthy beverages that will set their position in the mainstream market with other major beverage companies. Without going into details of the other products that are set to be released into the beverage market by late 2008, Tandricus R. Thomas stated that, “We have a beverage to improve the wellness of the American and people worldwide consumers to live longer and be stronger.”

Xtamina Energy Drink™, which was first released in summer of 2005, without any type of media marketing, accomplished sales of $450,000.00 in the Atlanta Market. Mr. Thomas said, “The consumers just wanted to taste what was in the strong and vibrant can on the shelves, and after the first taste, a large number contacted us and requested more. Not only did the product have a great taste, it also gave a great boost of energy. We went back and redeveloped a signature formula and a multi-million dollar nationwide marketing ad campaign for brand awareness to our consumers. We want to insure that Xtamina Energy Drink™ will be around for a long time to come.”

Mr. Thomas continued to say, "Our customers push their limits every day, so when thinking about pricing, we needed to do the same. We wanted to make sure that our distributors and retailers surpass the traditional margins by 40%- 50%, while still developing and delivering superior value to the consumers. We learned by leveraging our manufacturing cost, we are able to still maintain our end suggested retail price at $1.99 per can nationwide.” As of today our pre-sales have exceeded $750,000.00 over the last three weeks. Wholesalers and retailers are very excited about the re-launch of Xtamina Energy Drink™ for the Atlanta Market and new Distributors across North America all see the large profit margin potential in our products, with our buyback guarantee and lucrative incentives to Distributors, Retailers, and Consumers.”

     energy drink     new age beverage     xtamina