Plimus Announces Support for Verified by Visa and Mastercard SecureCode

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 19, 2008 -- Plimus, Inc., a global e-commerce solutions provider, today announced that it has implemented 3D Secure technology. Encompassing the Verified by Visa and Mastercard SecureCode programs, 3D Secure will protect shoppers against unauthorized use of their Visa and Mastercards. Additionally, Plimus vendors will be protected against fraud, and see a drastic reduction in mistaken refunds and chargebacks.

“Implementing Verified by Visa and Mastercard SecureCode is a continuation of our commitment to secure online transactions,” commented Hagai Tal, CEO of Plimus. “These programs have achieved customer critical mass, and now is the right time to implement the program across our e-commerce platform.”

3D Secure adds a secondary level of security for Mastercard and Visa credit cards used online. Previously, physical possession of a credit card, as well as knowledge of the credit card holder’s personal details, was sufficient to make a purchase. Using 3D Secure, shoppers will additionally provide a password that is stored with their card issuer. This makes it virtually impossible for a Mastercard or Visa credit card to be used fraudulently.

“Credit card fraud remains a concern for vendors and shoppers alike worldwide,” said Guy Wilnai, EVP of Business Development at Plimus. “This additional layer of security brings a new level of confidence for shoppers. It also drives down chargebacks and mistaken refunds for vendors, greatly reducing a key business risk.”

Verified by Visa and Mastercard Secure Code have become standard offerings in the online world, with some of the world’s largest merchants relying upon the programs to decrease fraud. Shoppers quickly recognize transactions as having been personally authorized, and have the confidence that their validation information is kept separate from their credit card details.

3D Secure will be implemented first for customers in the United States, with other regions added over the next few weeks.

“This implementation brings the best of both worlds to all Plimus customers,” added Tal Moshayov, VP of Engineering for Plimus. “Cardholders enrolled in Verified by Visa and Mastercard SecureCode can be confident in the security of their details. And those not yet enrolled can rely on Plimus’ experienced Fraud Management team to ensure that their valid transactions will be executed properly.”

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