Headlines and Facts

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 4, 2008 --

We are all subjected to News from a variety of media, and rely on the integrity and skill of reporters to ‘tell it like it is’. Recently we have been bombarded with sensational headlines about the serious nature of the current financial situation. Dramatic headlines which often do not quite reflect the true situation when the story is told. A recent example was the late night news which heralded the headline ‘The Co-operative Bank is the latest lender to withdraw from the Mortgage Market’; the real truth was that they had withdrawn one oversubscribed fixed rate product. This is an almost daily occurrence, even in normal times and merely reflects sensible lending policy to prevent poor service to the customers.

Journalism needs to catch the eye, but does not always have to have sensational headlines, or if it does they should be accurate. I wonder if the word ‘emergency’ used in the headlines when Northern Rock first had the problems contributed in any way to the run on the Bank which followed shortly afterwards.

It was refreshing then to read in this month’s Commercial Finance Introducer magazine a comment from the editor Nia Williams which read “As a journalist I do feel that I should apologise for being part of the media that seems to be writing us into recession”. Thank you Nia. Yes, if we continue to forecast recession it will happen, nothing is surer, say something loud enough and long enough and the world believes it.

These are difficult financial times, lenders have re-trenched to a situation which was ‘normal’ some years ago. They are being more cautious and they are charging more, but they are still lending in the main.

The M.D. of Business Finance Advisory Service Ltd (bfas.org) Bob Rushton said, “We have noticed an increase in the level of enquiries, but the quality propositions are still able to be funded. A little more Due Diligence is required and the rates are a little higher, but a good commercial broker should be able to help with the stronger cases.”

business finance     Business Finance Advice