TechWeb Identifies Market2Lead as one of Three Most Innovative Enterprise Software-as-a-Service Products
United States of America (Press Release) April 7, 2008 --
SANTA CLARA, Calif. — April 7, 2008 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that it has been named one of 14 Innovation Showcase winners by TechWeb (formerly CMP). The Innovation Showcase spotlights innovators in the enterprise software industry. Market2Lead and other selected companies will make formal presentations at TechWeb’s Software 2008 Conference at the Mandalay Bay Convention Center in Las Vegas April 29-30.
M.R. Rangaswami, Sand Hill Group co-founder and Software 2008 Executive Conference director, said, “Market2Lead’s software innovation enables marketers to determine the return on marketing investment (ROMI) of individual marketing campaigns, even without the cooperation of sales representatives. A lack of effective integration between marketing and SFA systems and uncooperative sales personnel previously made such ROMI calculations impossible. Market2Lead’s solution is an excellent example of how software innovation can help businesses remain competitive. We are happy to honor Market2Lead for its innovation and to provide an opportunity for many businesses to learn about it.”
Market2Lead CEO and Co-Founder Geoff Rego said, “Innovation continues to play a major role at Market2Lead, as we provide companies with an unprecedented ability to consolidate sales truth and marketing truth in to a single source of actionable business truth. We are thrilled to be recognized among many of the most innovative companies in the enterprise software industry. And we are excited to participate because companies that were named Innovation Showcase winners in previous years have demonstrated remarkable business success.”
Sand Hill Group selected the 14 companies for this year’s Innovation Showcase from more than 100 nominations. The Innovation Showcase is comprised of four categories that represent growth and innovation in the software industry: Collaboration, Enterprise 2.0, Fastrack, and Software as a Service (SaaS) applications. Market2Lead is one of three companies selected in the SaaS category.
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© 2008 Market2Lead Inc., Market2Lead Enterprise Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
For additional information:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
pr@totalmarketingconcepts.com
M.R. Rangaswami, Sand Hill Group co-founder and Software 2008 Executive Conference director, said, “Market2Lead’s software innovation enables marketers to determine the return on marketing investment (ROMI) of individual marketing campaigns, even without the cooperation of sales representatives. A lack of effective integration between marketing and SFA systems and uncooperative sales personnel previously made such ROMI calculations impossible. Market2Lead’s solution is an excellent example of how software innovation can help businesses remain competitive. We are happy to honor Market2Lead for its innovation and to provide an opportunity for many businesses to learn about it.”
Market2Lead CEO and Co-Founder Geoff Rego said, “Innovation continues to play a major role at Market2Lead, as we provide companies with an unprecedented ability to consolidate sales truth and marketing truth in to a single source of actionable business truth. We are thrilled to be recognized among many of the most innovative companies in the enterprise software industry. And we are excited to participate because companies that were named Innovation Showcase winners in previous years have demonstrated remarkable business success.”
Sand Hill Group selected the 14 companies for this year’s Innovation Showcase from more than 100 nominations. The Innovation Showcase is comprised of four categories that represent growth and innovation in the software industry: Collaboration, Enterprise 2.0, Fastrack, and Software as a Service (SaaS) applications. Market2Lead is one of three companies selected in the SaaS category.
# # #
© 2008 Market2Lead Inc., Market2Lead Enterprise Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
For additional information:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
pr@totalmarketingconcepts.com
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