Barry Promotions Uses Bi-Lingual Brand Ambassadors to Promote Surya Cosmetics in Stores

United States of America (Press Release) April 9, 2008 -- NEPTUNE, NJ- Breaking into the US market can be a challenge for many companies, but with a creative marketing plan, it can be achieved. As a cosmetics line that originated in Brazil, it was a crucial part of the Surya Cosmetics marketing plan to have bi-lingual brand ambassadors in the stores during a recent four week promotion. This is just one part of the customization that event management companies, such as Barry Promotions, use to create effective in-store marketing for individual clients. The goal of the project was to expand the brand impressions and consumer market, and a perfect strategy was presented: a four week promotion in Seabra stores. The campaign was carried out from New Jersey to Massachusetts, and promoted their cosmetics products. By increasing their presence in the US NY-NJ metro market, sales are anticipated to increase, and US consumers will become more familiar with the product line. Within the eight locations was a consumer intercept sampling program. This program enabled consumers to become acquainted with the products first hand, before buying it. Not only could they sample the product, but they also had the opportunity to learn about the cosmetic line from trained and enthusiastic staff.

With every client that Barry Promotions takes on, there is always a goal and a unique marketing strategy executed to achieve the goal. This event management company creates the plan, executes the campaign, and follows up with reports and results for the company. By catering to each market, and creating the interaction between the consumer and brand, customers often become lifelong supporters of the company.



For more information, please contact Nina@MelodyPR.com or visit www.BarryPromotions.com