Many Realtors are feeling the effects, but how can they stay afloat?
United States of America (Press Release) April 10, 2008 --
Real Estate and Mortgage brokers all across the United States are feeling the ‘very real’ effects of their declining markets and many are starting to look for other means of revenue generation (or have simply died in the fire). Most folks feel that this depression (yes I said it) is not going away anytime soon and home values across the country are quickly waning as inflation and mortgage rates increase.
The average person these days cannot afford to buy a new home and Realtors are really feeling the effects, sending many of them “running for the hills” as their pockets get thinner. We at BrokerExec have been servicing the mortgage and real estate industries for over 10 years now and so have many other Internet companies, but this plunge has certainly caused quite an impact on us all. We’ve been helping Realtors build and market their online presence for a long time and the majority of our clients are still with us fighting the battle, but it’s getting more and more difficult to stay in the race.
It is for this very reason that we (iTrends, Inc. / BrokerExec Software) have decided to turn our award-winning commercial web site engine into an ‘open source’ project and releasing it to the world for free! BrokerExec RE Web Engine is easy-to-use web software that allows agents the opportunity to create their online presence with minimal investments, while helping them to generate leads from the web.
Most Realtors these days know the value in “online” marketing and how cost-effective it can be compared to traditional methods, but most do not have the know-how or money to develop a high-end web site to showcase their listings. The simple fact is that it can cost thousands to develop a good web site and even thousands more to develop one that actually produces leads.
We’ve been helping agents succeed at this, but now that the real estate industry is in trouble we thought we’d give back a little. We have decided to release our “lead generating” web site engine to the public under the LGPL Open Source license, which means that you can download the software, modify it and distribute it FREE. This will open up many new doors for real estate web developers and agents alike. We know that by creating an online presence (and with a little hard work) many of you Internet savvy real estate agents can create a way to sell your properties even in this tough economy. The fact is that most people these days are turning to the web to research properties.
Building an online presence allows you to reach an audience that would normally be impossible to attain using the “old-fashioned” techniques many of you have always used. Newspapers are even feeling the effects of the Internet’s accomplishment. The #1 ad buyers for newspapers ads are (and have always been) real estate agents that post their properties for sale or rent in the classifieds section, but according to a recent study by eMarketer.Com, newspaper sales have dropped by as much as 25% because many brokers and agents are turning their efforts and marketing dollars to selling properties on the web.
This is good for big brokers, but what about the little guy? Most agents can’t afford to create a good web site (programmers are very expensive) so what are they supposed to do?
Now that we have released BrokerExec RE Web Engine as open source, many agents are realizing that it may not be as hard or as expensive as they once thought. With BrokerExec you can download our software and install it on just about any Linux/Apache server (the most used web server platform combo in the world) and have a web site up and running very quickly and for a ‘minimal’ investment (customization, hosting etc.). It will also help many web developers that simply cannot deliver quality (yet powerful) user-friendly web sites to their real estate clients without charging thousands. These developers can now charge Realtors less money (after all they ARE getting the software free no?) to build out sites that actually produce leads.
BrokerExec is not only a powerful web site management software, but it is an extremely “search engine friendly” web site application so when you build out a web site using BrokerExec to power it you are building a chance at producing more leads and more revenue from the World-Wide-Web.
My point is… DON’T GIVE UP JUST YET! It is those of you who have the heart and confidence to dig your way out that will be the next generation of successful real estate agents. There is NO better way to market yourself and your properties than online PERIOD. Using BrokerExec’s ‘free’ open source web site management suite to do so will help you do it with less money and much faster than you may have once thought.
If you would like to download this free web site software you can visit http://source.brokerexec.com and download it right from the web sites downloads section. Although it ‘does’ take a little knowledge, it doesn’t take a lot of money to get your web site up and running quick. If you need help we are also offering our services at discounted rates (at least until this recession is over) so please visit us at http://www.brokerexec.com to get more information.
The average person these days cannot afford to buy a new home and Realtors are really feeling the effects, sending many of them “running for the hills” as their pockets get thinner. We at BrokerExec have been servicing the mortgage and real estate industries for over 10 years now and so have many other Internet companies, but this plunge has certainly caused quite an impact on us all. We’ve been helping Realtors build and market their online presence for a long time and the majority of our clients are still with us fighting the battle, but it’s getting more and more difficult to stay in the race.
It is for this very reason that we (iTrends, Inc. / BrokerExec Software) have decided to turn our award-winning commercial web site engine into an ‘open source’ project and releasing it to the world for free! BrokerExec RE Web Engine is easy-to-use web software that allows agents the opportunity to create their online presence with minimal investments, while helping them to generate leads from the web.
Most Realtors these days know the value in “online” marketing and how cost-effective it can be compared to traditional methods, but most do not have the know-how or money to develop a high-end web site to showcase their listings. The simple fact is that it can cost thousands to develop a good web site and even thousands more to develop one that actually produces leads.
We’ve been helping agents succeed at this, but now that the real estate industry is in trouble we thought we’d give back a little. We have decided to release our “lead generating” web site engine to the public under the LGPL Open Source license, which means that you can download the software, modify it and distribute it FREE. This will open up many new doors for real estate web developers and agents alike. We know that by creating an online presence (and with a little hard work) many of you Internet savvy real estate agents can create a way to sell your properties even in this tough economy. The fact is that most people these days are turning to the web to research properties.
Building an online presence allows you to reach an audience that would normally be impossible to attain using the “old-fashioned” techniques many of you have always used. Newspapers are even feeling the effects of the Internet’s accomplishment. The #1 ad buyers for newspapers ads are (and have always been) real estate agents that post their properties for sale or rent in the classifieds section, but according to a recent study by eMarketer.Com, newspaper sales have dropped by as much as 25% because many brokers and agents are turning their efforts and marketing dollars to selling properties on the web.
This is good for big brokers, but what about the little guy? Most agents can’t afford to create a good web site (programmers are very expensive) so what are they supposed to do?
Now that we have released BrokerExec RE Web Engine as open source, many agents are realizing that it may not be as hard or as expensive as they once thought. With BrokerExec you can download our software and install it on just about any Linux/Apache server (the most used web server platform combo in the world) and have a web site up and running very quickly and for a ‘minimal’ investment (customization, hosting etc.). It will also help many web developers that simply cannot deliver quality (yet powerful) user-friendly web sites to their real estate clients without charging thousands. These developers can now charge Realtors less money (after all they ARE getting the software free no?) to build out sites that actually produce leads.
BrokerExec is not only a powerful web site management software, but it is an extremely “search engine friendly” web site application so when you build out a web site using BrokerExec to power it you are building a chance at producing more leads and more revenue from the World-Wide-Web.
My point is… DON’T GIVE UP JUST YET! It is those of you who have the heart and confidence to dig your way out that will be the next generation of successful real estate agents. There is NO better way to market yourself and your properties than online PERIOD. Using BrokerExec’s ‘free’ open source web site management suite to do so will help you do it with less money and much faster than you may have once thought.
If you would like to download this free web site software you can visit http://source.brokerexec.com and download it right from the web sites downloads section. Although it ‘does’ take a little knowledge, it doesn’t take a lot of money to get your web site up and running quick. If you need help we are also offering our services at discounted rates (at least until this recession is over) so please visit us at http://www.brokerexec.com to get more information.
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