Horizon Marketing Group Appoints Jeff Mard As Senior Account Manager & Strategist

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 16, 2008 -- Rocky Hill, CT—In a strategic move to provide an even greater level of client satisfaction and further business and marketing initiatives, Horizon Marketing Group, Inc., a leading full-service interactive marketing agency, has appointed Jeff Mard to the position of Senior Account Manager and Marketing Strategist.

In this capacity, Mr. Mard will be responsible for account management, marketing strategies and business development for a variety of Horizon Marketing Group clients, including: General Electric, Cartus, Lexus of Greenwich, Dunkin Donuts and CNBC. He will directly assist in the development and implementation of technology based marketing solutions, e-mail marketing, search engine optimization, ePR and wireless technologies. Additionally, Mr. Mard will work to further develop business opportunities related to both current and future Horizon Marketing Group clients.

Prior to joining the Horizon Marketing Group team, Mr. Mard held marketing and account management positions at Octagon Marketing, The Concept Studio and most recently Alcone Marketing, all Connecticut-based companies.

A well-versed professional, Mr. Mard brings to Horizon Marketing Group a broad range of client work experience, including the implementation of marketing strategies for nationally recognized accounts such as Dunkin Donuts and AT&T Wireless. This included a multi-layered campaign surrounding Dunkin’ Donuts drive to increase awareness and sales of Iced Coffee through a series of partnerships with the New York Yankees, New York Mets and Major League Baseball Advanced Media. Additionally, Mr. Mard created an extremely successful and innovative wireless promotion surrounding AT&T Wireless’s re-launch of MEdia Net. This WAP based turn-key solution leveraged a series of compelling 3rd party prizes including partnerships with Starbucks, X-Box, iTunes & NCAA Sports.

A graduate of Rutgers College in New Brunswick, New Jersey, Mr. Mard holds a Bachelor of Arts in Economics (Accounting Option) and a Bachelor of Science in Sports Management.


About Horizon Marketing Group

Horizon Marketing Group is a leading interactive marketing and communications agency, delivering services to clients around the world. Based in Connecticut and Florida, HMG's network of branded companies provides advertising, email marketing, corporate communications, strategic media planning and buying, technology solutions, search marketing and public relations / ePR to clients in more than 30 countries. Horizon Marketing Group's family of companies includes Horizon Interactive, Vanguard Financial Consulting, Peer360, Relationship Capital Group and Divide The Ride. To learn more visit www.hmgcompany.com

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