Funds will help educate state’s youngest citizens in areas hardest hit by drought 
United States of America (Press Release) April 22, 2008 --
RALEIGH, NC – NC Beautiful has announced that the organization has received a $40,000 Grant from Philip Morris USA (PM USA). The grant will be used to develop a water conservation program directed at 5th grade students in the Yadkin Pee-Dee River watershed. The program will empower teachers, through merit-based grants of $2,000 each, to allow students to experience scientific discoveries while instilling in them a sense of commitment to the environment and the community. NC Beautiful will target the 21 counties hardest hit by North Carolina’s recent drought and that make up some of the largest water consuming communities in the Piedmont.
The Yadkin Pee-Dee River Basin represents 1.4 million people in 91 municipalities, which embody all walks of life, including the employees and facilities of the Philip Morris USA plant in Cabarrus County, NC. Gary Ruth, General Manager & Vice President for Cabarrus Manufacturing Operations, said that the grant is consistent with PM USA’s efforts to conserve environmental resources. “Through our business practices and philanthropy, PM USA has implemented policies and programs to reduce the environmental impact of our business and promote the sustainability of the natural resources on which we depend,” Ruth said.
NC Beautiful Executive Director, Steve Vacendak, says that NC Beautiful has always addressed the environment through education, and the drought presented an opportunity to bring water conservation to the forefront. “Now is the ideal time to educate our young citizens on the importance of responsible water use,” says Vacendak. “We specifically targeted fifth graders for our grant since they are old enough to participate in real science and to influence their families in a positive manner, but young enough to absorb a lifelong passion for the natural beauty of their state.”
For more information about this or other environmental education opportunities sponsored by NC Beautiful, call (919) 828-3190.
About NC Beautiful
NC Beautiful has been part of the state’s environmental preservation community for 40 years, supporting awareness, education and beautification efforts that affect our quality of life. Today, we concentrate on hands-on and merit-based programs designed to empower our citizens to preserve the natural beauty of the state of North Carolina.
About Philip Morris USA
Philip Morris USA is an operating company of Altria Group, Inc., a Virginia corporation whose stock is traded on the New York Stock Exchange (MO). PM USA is the nation’s largest cigarette manufacturer and for more than 20 consecutive years, has had the highest revenues, income, volume and market share in the U.S. cigarette business. PM USA is committed to supporting initiatives that link employees’ interests, business goals and the communities where its employees live and work.
The Yadkin Pee-Dee River Basin represents 1.4 million people in 91 municipalities, which embody all walks of life, including the employees and facilities of the Philip Morris USA plant in Cabarrus County, NC. Gary Ruth, General Manager & Vice President for Cabarrus Manufacturing Operations, said that the grant is consistent with PM USA’s efforts to conserve environmental resources. “Through our business practices and philanthropy, PM USA has implemented policies and programs to reduce the environmental impact of our business and promote the sustainability of the natural resources on which we depend,” Ruth said.
NC Beautiful Executive Director, Steve Vacendak, says that NC Beautiful has always addressed the environment through education, and the drought presented an opportunity to bring water conservation to the forefront. “Now is the ideal time to educate our young citizens on the importance of responsible water use,” says Vacendak. “We specifically targeted fifth graders for our grant since they are old enough to participate in real science and to influence their families in a positive manner, but young enough to absorb a lifelong passion for the natural beauty of their state.”
For more information about this or other environmental education opportunities sponsored by NC Beautiful, call (919) 828-3190.
About NC Beautiful
NC Beautiful has been part of the state’s environmental preservation community for 40 years, supporting awareness, education and beautification efforts that affect our quality of life. Today, we concentrate on hands-on and merit-based programs designed to empower our citizens to preserve the natural beauty of the state of North Carolina.
About Philip Morris USA
Philip Morris USA is an operating company of Altria Group, Inc., a Virginia corporation whose stock is traded on the New York Stock Exchange (MO). PM USA is the nation’s largest cigarette manufacturer and for more than 20 consecutive years, has had the highest revenues, income, volume and market share in the U.S. cigarette business. PM USA is committed to supporting initiatives that link employees’ interests, business goals and the communities where its employees live and work.
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