Moon Dust Pens Ready for Lift Off

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 27, 2008 -- Palm Beach, FL – April 28, 2008 – W.I.S.E. Retail Solutions, Inc., has announced today that their first shipment of Apollo 11 Moon Dust Pens™ Commemorative Collector’s Edition has landed safely
on earth! This attractive high quality writing instrument was conceived to commemorate the upcoming
40th Anniversary of one of man’s most important achievements - the 1969 Apollo 11 moon landing.

The unique pen showcases JSC-1A Lunar Simulant, or “moon dust”. Developed for NASA for funded exploration projects, the simulant is used to test equipment and do research as NASA prepares for the next phase of lunar exploration. The simulant replicates the exact chemical composition, mineralogy, particle size, and properties of lunar mare soil. It is mined from a volcanic ash deposit near Flagstaff, Arizona, and commercially transformed into “moon dust” near Dallas, Texas.

“The pen is the perfect gift for the space buff, astronomer, patriot or anyone who appreciates a one-of-a-kind conversation piece”, said Rich Butler, President of W.I.S.E. Retail Solutions, Inc. “Nowhere on earth can you find such a unique and inspiring gift.”

The pen is constructed utilizing the finest metal alloys and includes a German ink refill and Swiss nib.

A handcrafted and individually hand painted miniature Apollo 11 Astronaut figurine against a backdrop of deep space and an American flag, captures one of the most important accomplishments of our time.

The pens took nearly one and a half years to develop, according to Butler. “There was nothing quite like it
in the marketplace. We wanted to develop a product to commemorate one of man’s most striking achievements, while inspiring a new generation of students, scientists and space explorers.”

Aside from the educational, historical and inspirational attributes of the Moon Dust Pen™, there is an additional benefit. A portion of the proceeds from the sale of this unique item will be donated to the

Manned Space Flight Education Foundation for space, science and math educational programs for our children and our future.

About W.I.S.E. Retail Solutions, Inc:

W.I.S.E. Retail Solutions, Inc. is part of The W.I.S.E. Group of Companies, Inc., a 20 year old marketing and manufacturing company engaged in developing unique personal care as well as novelty gift items for mass markets.

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