How To Build More Value into Your Business - A Branding Perspective

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 29, 2008 -- As you work tirelessly to meet the everyday challenges of running your own business, you may wonder where it all leads, what your business is worth and if you are taking the right steps to build value into your business.

However, if you understand the factors that determine the value of any business, it will pay tangible dividends by focusing you on ways to increase your firm's short and long-run profitability. Moreover, if you choose to sell your business at some point in the future, this knowledge will assist you in positioning your company to receive the highest price. Therefore, there is no time like the present to begin to understand what a business valuation is, under what circumstances a valuation is customarily completed, and the critical issues to watch out for when events dictate that you undertake a business valuation.

Whilst one way to value a company is by looking at the books, by doing comparative industry valuation, other factors like brand value, trademarks, patents, management set up and even the potential avenues of future sales can make your business more appealing.

Hsien Naidu will share further insights to factors other than the overall profitability that can potentially add more value to your business.

Who should attend?
- Business owners and Entrepreneurs
- CEO/MD/GM
- People who want to sell/acquire a business or company.

- Marketing Directors/Managers

What’s in it for participants?

Using examples and recent real-life case studies, this presentation will focus on how your business can be more appealing. Topics to be discussed are:
- Comparative Industry Valuation
- Brand Value
- Trademarks
- Management Setup

About the Speaker

Ms Hsien Naidu is the Head Consultant of Astreem Corporation. Astreem is a company founded to be the one-stop solution for businesses seeking a partner who is willing to pace and facilitate the processes necessary for business growth.

Armed with over 18 years of consumer retail experience, she has been integral in the growth of many local SMEs from across industries such as F&B and lifestyle alike either via Franchising, Marketing, Branding or Intellectual Property Protection (Trademark). Her passion is rooted in helping SMEs grow in the region and simultaneously increasing their business value.

Date : Thursday, 22 May 2008
Time : 9:30am to 12:30pm (Registration starts at 9:00am)
Fee : S$40 for ASME member and S$65 for non-member (GST included)
Venue : EDC @ ASME, 167 Jalan Bukit Merah Tower 4, #03-13, Singapore 150167

For more information, please call Nora at 6513-0388, or visit http://www.astreem.com

Astreem EDC Seminar     branding perspective     valuing business