Boston Restaurant Launches New Outdoor Dining Concept 
United States of America (Press Release) May 7, 2008 --
FOR IMMEDIATE RELEASE
Contact:
JP Faiella
Image Unlimited Communications©
P. 617.504.7585
E. jfaiella@imageunlimited-boston.com
The BEEch is Open!
The Beehive in Boston’s South End Opens New Dining Plaza Using Picnic Concept
(Boston, MA) – Imagine unfolding a picnic basket filled with gourmet items, sipping wine, sangria, and cocktails among warm summer breezes; while people watching in one of Boston’s hottest neighborhoods. Thanks to the Beehive…this will now be a reality.
May 17, 2008 marks both the close of the first year in business for the South End’s uber dining and live music hotspot “The Beehive”, as well as the official opening of “The BEEch” - The Beehive’s unique take on outdoor dining in Boston. “We wanted to do something that was unique, fresh and offered something completely different to the outdoor dining experience in Boston,” said Jack Bardy Co-owner of The Beehive.
When the “BEEch” - the Beehive’s 80 seat out door dining addition officially opens on Saturday May 17 at 10:30AM on the Boston Center for the Arts Plaza - it will focus on an “urban picnic theme” in which diners will be seated and handed a menu of freshly prepared casual gourmet items to choose from. Once customers have selected their items, the wait staff will return with these culinary treasures in packages and jars along with fresh bread tucked in picnic baskets to share.
The BEEch will run this concept seven days a week from 5:00PM to 11:00PM serving items such as Lobster Cocktail ($18), Spiced Hummus with olive oil, lemon and tahini ($9) and Picnic Chicken ($14), as well as a weekend Brunch from 10:30AM – 3:00PM with a decidedly more “brunchy” approach in fare (Menu TBA). A full bar menu will be offered along with pitchers of Sangria, Margaritas and Spiked Ice-T, and no reservations are accepted…so just like the real beach you’ll have to find a spot on your own!
*The BEEch opens officially on May 17, 2008 at 10:30AM and in classic “kitch” - or what has become true Beehive nature, the opening will be co-promoted by the Boston’s Derby Dames in full skate attire skating throughout the South End and signing autographs on site! H-e-l-l-o Summer!!! (Derby Dames on site 12:00AM – 2:00PM, 4:00PM – 7:00PM)
###
About The Beehive:
The Beehive or “La Ruche” -- "the beehive" in French for which it is named – was an early 20th-century artists' colony in Paris where the likes of Matisse and Chagall worked and made merry. Today The Beehive is an underground Bohemian bistro featuring amazing cuisine, libations, artwork and live music nightly. Nestled below the Boston Center for the Art’s historic Cyclorama in Boston’s South End, The Beehive serves the eclectic fare of Chef Rebecca Newell, rustic comfort foods infused with American, European, Mediterranean, and Middle Eastern influences. Open for dinner 5:30 pm to 1:00 am seven days a week, and with cocktails and live entertainment available nightly until 2:00 am; The Beehive is the perfect location for after-work cocktails, dinner, live music, events and more. Come to taste the cuisine, come to view the art, come to hear the music or simply come to share in the merriment. The Beehive is at 541 Tremont St., 617-423-0069; beehiveboston.com . Dinner 5:30 p.m. to 1 a.m., bar to 2 a.m., entertainment nightly. Brunch Served Saturday and Sunday from 10:30 am until 3:00 pm, bar menu 3:00pm to 5:00pm.
About the Boston Derby Dames:
The Boston Derby Dames are the city's first and only all-female, DIY, skater-owned and -operated flat track roller derby league and proud members of the Women's Flat Track Derby Association (WFTDA). They've been getting their blocks off since May 2005 when the first intrepid rollergirls began training at rinks and hockey courts throughout greater Boston. The league now boasts more than 50 active skaters on four teams: the Cosmonaughties, Nutcrackers, Wicked Pissahs, and the all-star Boston Massacre, currently ranked 9th in WFTDA's Eastern Division.
Contact:
JP Faiella
Image Unlimited Communications©
P. 617.504.7585
E. jfaiella@imageunlimited-boston.com
The BEEch is Open!
The Beehive in Boston’s South End Opens New Dining Plaza Using Picnic Concept
(Boston, MA) – Imagine unfolding a picnic basket filled with gourmet items, sipping wine, sangria, and cocktails among warm summer breezes; while people watching in one of Boston’s hottest neighborhoods. Thanks to the Beehive…this will now be a reality.
May 17, 2008 marks both the close of the first year in business for the South End’s uber dining and live music hotspot “The Beehive”, as well as the official opening of “The BEEch” - The Beehive’s unique take on outdoor dining in Boston. “We wanted to do something that was unique, fresh and offered something completely different to the outdoor dining experience in Boston,” said Jack Bardy Co-owner of The Beehive.
When the “BEEch” - the Beehive’s 80 seat out door dining addition officially opens on Saturday May 17 at 10:30AM on the Boston Center for the Arts Plaza - it will focus on an “urban picnic theme” in which diners will be seated and handed a menu of freshly prepared casual gourmet items to choose from. Once customers have selected their items, the wait staff will return with these culinary treasures in packages and jars along with fresh bread tucked in picnic baskets to share.
The BEEch will run this concept seven days a week from 5:00PM to 11:00PM serving items such as Lobster Cocktail ($18), Spiced Hummus with olive oil, lemon and tahini ($9) and Picnic Chicken ($14), as well as a weekend Brunch from 10:30AM – 3:00PM with a decidedly more “brunchy” approach in fare (Menu TBA). A full bar menu will be offered along with pitchers of Sangria, Margaritas and Spiked Ice-T, and no reservations are accepted…so just like the real beach you’ll have to find a spot on your own!
*The BEEch opens officially on May 17, 2008 at 10:30AM and in classic “kitch” - or what has become true Beehive nature, the opening will be co-promoted by the Boston’s Derby Dames in full skate attire skating throughout the South End and signing autographs on site! H-e-l-l-o Summer!!! (Derby Dames on site 12:00AM – 2:00PM, 4:00PM – 7:00PM)
###
About The Beehive:
The Beehive or “La Ruche” -- "the beehive" in French for which it is named – was an early 20th-century artists' colony in Paris where the likes of Matisse and Chagall worked and made merry. Today The Beehive is an underground Bohemian bistro featuring amazing cuisine, libations, artwork and live music nightly. Nestled below the Boston Center for the Art’s historic Cyclorama in Boston’s South End, The Beehive serves the eclectic fare of Chef Rebecca Newell, rustic comfort foods infused with American, European, Mediterranean, and Middle Eastern influences. Open for dinner 5:30 pm to 1:00 am seven days a week, and with cocktails and live entertainment available nightly until 2:00 am; The Beehive is the perfect location for after-work cocktails, dinner, live music, events and more. Come to taste the cuisine, come to view the art, come to hear the music or simply come to share in the merriment. The Beehive is at 541 Tremont St., 617-423-0069; beehiveboston.com . Dinner 5:30 p.m. to 1 a.m., bar to 2 a.m., entertainment nightly. Brunch Served Saturday and Sunday from 10:30 am until 3:00 pm, bar menu 3:00pm to 5:00pm.
About the Boston Derby Dames:
The Boston Derby Dames are the city's first and only all-female, DIY, skater-owned and -operated flat track roller derby league and proud members of the Women's Flat Track Derby Association (WFTDA). They've been getting their blocks off since May 2005 when the first intrepid rollergirls began training at rinks and hockey courts throughout greater Boston. The league now boasts more than 50 active skaters on four teams: the Cosmonaughties, Nutcrackers, Wicked Pissahs, and the all-star Boston Massacre, currently ranked 9th in WFTDA's Eastern Division.
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