United States of America (Press Release) May 9, 2008 --
New York
A new website launched today - but not in a way that the public is used to. There is no catchy title, no launch party and no marketing team. There is no way to classify it or even search for it. There is no content, no blog, no fancy graphics, no social networking or expensive design. In fact, the site was completely created using Freewebs and has a clunky URL:
http://www.freewebs.com/zerocontentallads/index.htm
The site has been dubbed NCAA, short for No Content All Ads
Sounds like a flop right? Not so fast....
According to the sites creator, who is thus far anonymous, "This is exactly what we want." Tired of seeing the same old sites with endless mountains of marketing hype and jargon, NCAA is ready to call the kettle black.
"Every website is the same. It's a giant filter. There's a 4-second catch at the top of the page to hook you in, SEO and Google-Optimized content tailored to keep you reading, and a well-disguised sucker punch at the bottom where you hand over your money," says the creator. Everyone knows the drill, yet people fall for it time and time again.
The solution? Forgo all the marketing hype and BS and jump straight to the punch. "Our site is all ads. Short and sweet - 2 or 3 words. If "Stock Trading Robot" or "Don't get Lung Cancer" intrigue you then click the ads. If they don't then don't click them." But check back soon because the ads rotate often. There's only 9 ads on the page, so your entire commitment to the site is reading less than 30 words.
While this sounds good it begs the question - Why go to the site at all?
The creator laughs and replies:
"Why not? Why be on the Internet at all? Go outside and do something else."
Ok, but first I'll read another 30 words
http://www.freewebs.com/zerocontentallads/index.htm
A new website launched today - but not in a way that the public is used to. There is no catchy title, no launch party and no marketing team. There is no way to classify it or even search for it. There is no content, no blog, no fancy graphics, no social networking or expensive design. In fact, the site was completely created using Freewebs and has a clunky URL:
http://www.freewebs.com/zerocontentallads/index.htm
The site has been dubbed NCAA, short for No Content All Ads
Sounds like a flop right? Not so fast....
According to the sites creator, who is thus far anonymous, "This is exactly what we want." Tired of seeing the same old sites with endless mountains of marketing hype and jargon, NCAA is ready to call the kettle black.
"Every website is the same. It's a giant filter. There's a 4-second catch at the top of the page to hook you in, SEO and Google-Optimized content tailored to keep you reading, and a well-disguised sucker punch at the bottom where you hand over your money," says the creator. Everyone knows the drill, yet people fall for it time and time again.
The solution? Forgo all the marketing hype and BS and jump straight to the punch. "Our site is all ads. Short and sweet - 2 or 3 words. If "Stock Trading Robot" or "Don't get Lung Cancer" intrigue you then click the ads. If they don't then don't click them." But check back soon because the ads rotate often. There's only 9 ads on the page, so your entire commitment to the site is reading less than 30 words.
While this sounds good it begs the question - Why go to the site at all?
The creator laughs and replies:
"Why not? Why be on the Internet at all? Go outside and do something else."
Ok, but first I'll read another 30 words
http://www.freewebs.com/zerocontentallads/index.htm

Could this be the next million dollar homepage? A new site founded on minimilist design and a shoe-string budget claims to offer nothing in terms of content. Useless or priceless? You be the judge.
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