THE PHOENIX HAS RISEN IN OPAL JEWELRY

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 12, 2008 -- Sydney, Australia – 14 May 2008 – The phoenix range designed by Venerari for Opals Australia has been launched to selected retailers around the world and online on the Opals Australia website. The designs are truly ground breaking for affordable design driven opal jewelry.

The provocatively titled collection features Australian solid light opal inlay and diamonds set in sterling silver. Phoenix is the first collaborative venture between Opals Australia and Venerari. Opals Australia is a premier manufacturer and wholesaler of high quality opal jewelry. Venerari is a Sydney retail jeweler renowned for “reinventing the opal” - bringing modern designs to Australian opal jewelry.

Opals Australia has been a premier manufacturer of Opal jewelry for over 75 years. For sometime the market demographics for opal jewelry have remained static, Opals Australia has been addressing this issue for a number of years through the reinvigoration of its corporate image and the creation of the first luxury opal jewellery brand of the same name. Opals Australia has placed significant resources into the creation and maintenance of the premier online portal for the promotion of opal jewelry at www.opals-australia.com.au.

In 2006, Venerari was awarded 1st and 2nd places in the Australian Jewelry Design Awards for two stunning pieces of opal jewelry. Opals Australia and Venerari are like minded in their pursuit to bring innovative and fresh design into the mainstream opal jewelry market.
Allan Cheng, Director of Sales, Opals Australia said: “We’ve enjoyed the opportunity to work closely with venerari’s award winning designer, Genevieve Lilley, and the boldly modern jewelry we’ve created reinforces Opals Australia’s strategy to bring innovative and fresh design into the mainstream opal jewelry market.”

Kingsley Wallman, CEO, venerari said:”venerari is excited by its first collaborative venture, because it is a unique opportunity to introduce venerari’s designs to the world and because it reinforces venerari’s strategy to showcase the beauty of Australia’s national gemstone in modern design jewelry.”

The Phoenix range consisting of bracelets, earrings, pendants, rings, cuff links and bangles is priced from around US$120.00 to more than $1000.00. The range can be viewed and purchased online at www.opals-australia.com.au the range is also available from a number of stores please contact http://www.opals-australia.com.aufor more details.

Founded in 1929, Opals Australia Pty Ltd creates jewelry for the global market. Opals Australia has offices in Sydney, Hong Kong and Los Angeles and is a leader in the opal jewelry market. More information about Opals Australia can be found at www.opals-australia.com.au

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