Work Hard and Get to the Top? Experts Say, Not a Chance!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 12, 2008 -- (DALLAS) For a fortunate few, self-promotion is an instinct that comes easily. These so-called “natural self-promoters” include Donald Trump, Martha Stewart and Dr. Phil. Like top-notch salespeople and empire-building entrepreneurs everywhere, they seize the opportunities to make themselves visible – anytime, anywhere.

For others – often the most loyal, motivated and deserving – self-promotion is emotionally difficult. They are rendered invisible by a spirit-crushing condition researchers call the fear of self-promotion.

Behavioral scientists and best-selling authors George W. Dudley and Shannon L. Goodson have found that performance alone does not determine success – today, success also requires self-promotion. Some of the best salespeople, highest paid professors, most quoted scientists and most powerful executives did not attain their positions by being the most technically competent. They did it through purposeful self-promotion.

Dudley and Goodson have discovered that fear of self-promotion manifests itself into a common phenomenon they term “call reluctance,” which limits salespeople from achieving their full potential. In The Psychology of Sales Call Reluctance the authors offer practical exercises and innovative techniques to help people recognize and overcome the self-limiting behaviors that keep them from earning what they’re worth. Anyone who has a hard time selling themselves, their company, or their product can benefit from reading this book.

Behavioral Sciences Research Press is a small Dallas, TX publishing company with a large international reach. BSRP’s scientific reports including “Where In The World Can You Find An Honest Salesperson?” and “Women: Bosses from Hell?” have captured the attention of worldwide media.

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