An in-depth research by e-consultancy portrays a thriving U.K. affiliate marketing industry set for continued and strong growth.U.K merchants involved in affiliate marketing are driving 16% of their o
United Kingdom of Great Britain & N. Ireland (Press Release) May 14, 2008 --
The affiliate marketing merchants report 2007, published by e-consultancy, based on a survey of 239 U.K merchants, covers merchants ranging from sectors like financial services to travel and retail best represented.The report throws light on the U.K affiliate marketing industry growing stronger by the passing day.In a nutshell, the report highlights:
-67 percent of the responding organizations are getting more sales than what they were getting two years ago
-Four out of five respondents are spending more on affiliate marketing than they were two years ago.The same proportion is expected to spend further more on the channel in the coming two years
-Half of the responding organizations expect to have more employees managing this channel in 2009 compared to only 4 percent who expect to have less employees involved
The other key findings of the report are:
Affiliate marketing is the second most effective channel for driving volume, with 73% of the respondents stating that it drives a 'very high volume' of customers.
U.K merchants engaging in affiliate marketing are spending an average of 18 % of their online budget on this channel and spending 10% of their overall marketing budget on affiliate marketing.
Meenakshi Wali, the Co-Founder and Business Development Head of Rupiz Affiliates explains that affiliate marketing is seen by U.K merchants as a cost effective way of driving customer acquisition, with the overwhelming majority stating it as highly cost effective.The next most cost effective channel,she states, is e-mail marketing which is again seen as very cost effective by the merchants.Rupiz Affiliates, a premier online afiliate network, caters to the affiliate marketing needs for its clients, inheriting the business values of its parent company, the Rupiz Infotech group. The network strives to provide perfect business platform for global affiliates and merchants offering them a host of benefits. Perhaps this is one of the primary reasons for its continuing success.
-67 percent of the responding organizations are getting more sales than what they were getting two years ago
-Four out of five respondents are spending more on affiliate marketing than they were two years ago.The same proportion is expected to spend further more on the channel in the coming two years
-Half of the responding organizations expect to have more employees managing this channel in 2009 compared to only 4 percent who expect to have less employees involved
The other key findings of the report are:
Affiliate marketing is the second most effective channel for driving volume, with 73% of the respondents stating that it drives a 'very high volume' of customers.
U.K merchants engaging in affiliate marketing are spending an average of 18 % of their online budget on this channel and spending 10% of their overall marketing budget on affiliate marketing.
Meenakshi Wali, the Co-Founder and Business Development Head of Rupiz Affiliates explains that affiliate marketing is seen by U.K merchants as a cost effective way of driving customer acquisition, with the overwhelming majority stating it as highly cost effective.The next most cost effective channel,she states, is e-mail marketing which is again seen as very cost effective by the merchants.Rupiz Affiliates, a premier online afiliate network, caters to the affiliate marketing needs for its clients, inheriting the business values of its parent company, the Rupiz Infotech group. The network strives to provide perfect business platform for global affiliates and merchants offering them a host of benefits. Perhaps this is one of the primary reasons for its continuing success.
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