Automate Mailing, a 14 year print and fulfillment company, is adding an automotive marketing division.
United States of America (Press Release) May 14, 2008 --
Sacramento, CA., May 2008/Press Release— Marlena Bay Smith has been announced as Executive Director of Automotive Mail and Promotions (AMP) a new division of Automate Mailing. Automate Mailing is a full service print and fulfillment company that was started 14 years ago by owner Phil Keely. Known in the industry as always delivering what he promises, Keely saw an opportunity when Intelligent Direct Marketing closed in April of 2008, leaving Bay-Smith available to start Automotive Mail and Promotions under the Automate Mailing umbrella.
AMP is a full service, turnkey automotive direct mail company that specializes in delivering a return on the dealership’s investment. Combining that with Bay-Smith’s education and automotive background, AMP will be a great success in delivering a RETURN ON INVESTMENT for the dealerships by sending out mail on their behalf that will stimulate interest with a response driven message, a high-quality premium and the right, targeted list. Additionally, being easy to work with, dropping the mail on time and having quality control will ensure the top notch service and ‘ups’ for dealerships from coast to coast.
Bay-Smith, a fourteen year direct mail veteran, comes to AMP from a long career of automotive direct marketing. Previously with the now closed Intelligent Direct Marketing, based out of Roseville, CA, she moved from Rookie of the year in 2002 to Vice President of Sales in 2005. Now heading up Automotive Mail and Promotions, Bay-Smith states, “I am so excited and honored to be a part of such a professional, visionary company. I look forward to the challenges and the opportunity to deliver better products with a quicker turn around time and lower cost than most typical automotive direct mail companies. We will also deliver the best customer service in the industry – along with innovative letters, envelopes, messages and premiums.”
AMP has contracted to purchase the best lists in the industry, which is a key ingredient to the best response from direct marketing. They will be getting scores direct from the three credit bureaus as live data the day the order is placed. That means scores are more accurate and dealers can sell more units. Additionally, Bay-Smith believes in a sales call to the dealer’s sales team prior to the event to pump up the excitement, explain the promotion, and prepare the team to track the results. She also believes in being an expert in the automotive industry in order to provide the best service and products to the best salespeople in the nation.
For more information on Automotive Mail and Promotions, please contact Marlena Bay-Smith, Executive Director, at (916) 420-9923.
AMP is a full service, turnkey automotive direct mail company that specializes in delivering a return on the dealership’s investment. Combining that with Bay-Smith’s education and automotive background, AMP will be a great success in delivering a RETURN ON INVESTMENT for the dealerships by sending out mail on their behalf that will stimulate interest with a response driven message, a high-quality premium and the right, targeted list. Additionally, being easy to work with, dropping the mail on time and having quality control will ensure the top notch service and ‘ups’ for dealerships from coast to coast.
Bay-Smith, a fourteen year direct mail veteran, comes to AMP from a long career of automotive direct marketing. Previously with the now closed Intelligent Direct Marketing, based out of Roseville, CA, she moved from Rookie of the year in 2002 to Vice President of Sales in 2005. Now heading up Automotive Mail and Promotions, Bay-Smith states, “I am so excited and honored to be a part of such a professional, visionary company. I look forward to the challenges and the opportunity to deliver better products with a quicker turn around time and lower cost than most typical automotive direct mail companies. We will also deliver the best customer service in the industry – along with innovative letters, envelopes, messages and premiums.”
AMP has contracted to purchase the best lists in the industry, which is a key ingredient to the best response from direct marketing. They will be getting scores direct from the three credit bureaus as live data the day the order is placed. That means scores are more accurate and dealers can sell more units. Additionally, Bay-Smith believes in a sales call to the dealer’s sales team prior to the event to pump up the excitement, explain the promotion, and prepare the team to track the results. She also believes in being an expert in the automotive industry in order to provide the best service and products to the best salespeople in the nation.
For more information on Automotive Mail and Promotions, please contact Marlena Bay-Smith, Executive Director, at (916) 420-9923.
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