Online Marketing Specialist launches new website.

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(Free-Press-Release.com) May 21, 2008 -- Adam Leese, an experienced SEO & Online marketing specialist likes to take a different approach to Online Marketing and Online Business Development.

“Most SEO companies nowadays have fixed structure and plans in relation SEO & Online Marketing services – however, in my experience every company and business is different not only in product/service and target market but also in relation to the current status of their website from SEO perspective and also what, if any, online marketing activities are or have been undertaken in the past.”

Instead of offering a fixed plan or structure Adam will first analyse the website from various standard SEO perspectives including items such as Google Page Rank, number of pages indexed by the major search engines, number of back links, Meta tags, Anchor Text, Keyword Analysis and also any Online marketing activities such as Pay-Per-Click campaigns, Press Releases, Articles, Blogs, Mini sites, Capture Pages, Email/Newsletter marketing.

Once all of these factors have been taken into account a strategic Online Business Development plan will be created for the client on how to improve the current status of the website not only from an SEO perspective but also what Online Marketing activities can be added or improved upon.

“The sole aim of any SEO or Online Marketing campaign is to increase traffic to the website and increase sales, conversions, sign ups or enquiries. One of the biggest problems I come across when speaking to perspective clients and businesses is the subject of the Budget. Unfortunately in some cases there is still the mentality that with a little bit of SEO the website will gain great rankings in the search engines and will therefore get lots of Free traffic and no more money needs be spent – well this is not the case. “

“Any serious company wanting to develop their online marketing strategy & online business need to treat it in very much the same way as any traditional Marketing campaign such as on TV, Radio or via Publications. By deciding on a budget from the out set enables us to create a focused marketing strategy aiming to get the most out of your budget.”

“By looking at the analysis of the website and online marketing activities in depth, reviewing the options available to increase the online business and working with a budget from the outset enables Adam to create a solid, structured Online Marketing plan & strategy.”

For more information about Adam and his SEO & Online Marketing services please visit www.onlinemarketingspecialist.net

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