FLEXICAST - THE NEW MEDIA PLANNING TOOL BY OOH MEDIA

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 28, 2008 -- Out of Home Media (OOH Media) is currently the largest player in the OOH TV domain with over 4600 live screens. We differentiate oursleves as a ‘thinking media house’ ie we think beyond screen numbers. Thus the positioning of ‘Not just leaders, but thought leaders’. E.g. With the onset of Out-of-Home TV as an advertising medium, the new tool / concept that has been created by Out-of-Home Media to maximize potential of this medium, is called ‘FLEXICASTING’

1) WHAT IS FLEXICASTING ?

Flexicasting is the new media planning tool innovated by Out-of-Home Media (OOH Media). It is defined as ‘the ability / flexibility to telecast brand communication on Out-of-Home Media screens as per the advertisers’:
•choice of city, location, target audience, frequency of exposures, creative & language

New media is always met with some kind of resistance initially due to its perceived ‘difficult to understand’ image. But Flexicast will facilitate media planning of OOH TV and make it easier for advertisers and media planner to adapt it to their media need and budgets and to maximize advertisers’ monies worth therein.

OOH Media renders this never before option to advertisers in this era of media fragementation where more and more time is spent by an increasing number of people out of home. Thanks to the real estate boom in the form of entertainment and shopping formats, timespent on traditional media is going down.

Advantages of using Flexicast
•An opportunity to slice & dice communication across various touch points
•Only medium other than traditional local outdoor & local point of sale which offers this flexibility
•Only medium to do so in an Audio-Visual format
•Minimize media spillage
•Add frequency to a TV campaign, audio visual to a Print campaign, visual to a Radio campaign and
•Add dynamism to an Outdoor campaign etc.

With a huge network expanse of over 4600 live screens across 900 locations in 23 cities in India, it seems like a tedious task to plan the advertising placement on OOH Media’s screens. But with this tool, it’s a fast and simple affair .This tool is to facilitate media planning for clients and media to suit their need and fit their budgets at no additional cost.


WHY FLEXICASTING IS THE USP OF OOH MEDIA

•OOH Media has a huge depth and breadth of network comprising of :
o4600 screens as in May 2008
oPresence in 900+ locations across 23 cities
oReach of over 60 million people monthly
o100 plus advertisers as in May 2008
oThe OOH Work Network consisting of locations like Corporate Parks, Commercial Buildings, IT Parks, BPO, Kingfisher Coaches etc.
oThe OOH Shop comprising of Malls, Lifestyle Stores, Super Markets & CSDs

oThe OOH Play Network consisting of Residential Societies, Gymnasiums, Cafés, Restaurants, Multiplexes, Book Shops, Salons, Clubs etc.

For further details please contact: payal.shah@oohindia.com

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