Experiential Branding Experts to Present at ICSC European Marketing Conference

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 28, 2008 -- David McCarty, Partner: Creative Director and Bob Maurer, Senior VP Marketing & Development of Maxi Award-winning US agency Panzano & Partners L.L.C., will be featured speakers at the 2008 International Council of Shopping Centers (ICSC) European Marketing Conference in Prague. Panzano & Partners will be sharing their innovations in Experiential Marketing and how this marketing strategy is benefiting their worldwide clients.

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Experiential Branding Experts to Present at ICSC European Marketing Conference

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http://www.p2site.com

The International Council of Shopping Centers (ICSC) conference is being held from June 12 -13th in Prague and attracts marketing professionals from across Europe to this important two day event. The ICSC European Marketing Conference provides an opportunity for marketing professionals around the world to meet with their peers from across Europe. The 2008 ICSC conference will bring participants up to date with the latest trends in shopping centre marketing and look behind the scenes of Europe’s most innovative campaigns.

According to David McCarty, “Creating memorable experiences elevates a shopping center to the level of an experiential destination and ensures that an emotional, personal connection is made with the consumer.” Panzano & Partners specializes in creating experiential brands through the non-traditional use of traditional advertising techniques. Bob Maurer adds, “They may not remember everything we say, but they’ll always remember how we made them feel.”

Using best practice examples, speakers at the 2008 ICSC Conference will demonstrate how to respond to media, discuss latest trends in consumer habits, inform on what works in shopping centre advertising and share ideas on event marketing.

For additional information on Panzano & Partners' innovations in Experiential Branding, visit their website at www.p2site.com

About Panzano

Panzano & Partners, based in the United States, is widely considered the top advertising agency in the world when it comes to branding shopping centers. For over 36 years they have been in the business of helping real estate developers brand destinations that offer unique experiences designed for a mass audience. It’s a niche they call Experiential Destinations and includes upscale shopping centers, hotels and resorts, transportation retail centers such as airports and train stations, tourism destinations, stadiums and arenas. Their passion has also taken them abroad to places like Japan, Morocco, Uruguay, Spain, Norway, Canada and Mexico. Most recently they were chosen to rebrand CentrO in Oberhausen, Germany.

More information can be found online at http://www.p2site.com

european marketing agency     experiential branding     ICSC conference     ICSC prague     panzano partner