THE ORDINARY NEED NOT APPLY

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 4, 2008 -- CLOAK is an energetic and cheeky, faith-based lifestyle brand focused on spreading positivity throughout the world in unique ways. “Everything we do falls in line with our core values: giving, sharing and loving,” explains Ebonie, Mukasa, CEO of CLOAK Inc. “Our extensive background and experience in the art & design industry has given us much license to provide the most unique product offering.”

The company’s launch campaign, THE ORDINARY NEED NOT APPLY, features the "Positivity Moves," limited edition t-shirt collection. In true CLOAK form, this collection is BOLD, VIBRANT and FUN. The design is clean and simple. The fabric, made of heather material, is soft and comfortable.

CLOAK Apparel t-shirts are all about creating fun personal style. That’s why they’re offering an array of color options for you to choose from. Mix, match and layer to create a look that is all your own! Girls, grab your neon pumps and metallic clutches. Guys, gather your cool kicks and stone washed jeans, you’ve been CLOAK-ed.

Most importantly, CLOAK gives. In light of the recent focus in the news regarding the food crisis: http://www.democracynow.org/2008/5/1/back_from_haiti_rev_jesse_jackson, 100% of the profit made from the launch collection will be donated to charities helping the poor living in the nation of Haiti. While CLOAK is a for profit company, they are really serious about their giving and missions projects. In fact, the company was actually built on the principle of giving and helping the world to progress. “We are a new kind of corporation”, says CLOAK CEO, Ebonie Mukasa. “CLOAK is focused on becoming a vast resource for philanthropic missions. We're offering the public fun and unique products that speak to the challenges they face daily. Our business model includes a plan for reciprocating resources gained to help develop solutions to social crisis in this country and around the world."

Visit: www.cloakinc.blogspot.com for more.

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