Small Business Marketing: New Article Reveals the Secrets of Effectiveness in Advertising

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(Free-Press-Release.com) June 4, 2008 -- What is the best, most effective way to advertise a new product or service? What type of image and tone will make the best impression on members of a given target market? These questions are no less important in terms of small business marketing than they are to major corporations.

“Marketing Strategies: How to Test Your Advertising!” is a new article by market research expert Michele DeKinder-Smith, founder of Jane Out of the Box, a website dedicated to women entrepreneurs. Part five of a nine-part series entitled, “Jane’s DIY Marketing Secrets,” this article reveals how small business owners can use the same techniques as Fortune 500 companies to test the effectiveness of their advertising campaigns. It is now available for download at www.janeoutofthebox.com

These tools and techniques can be especially important in terms of small business marketing, since small business owners are often in less of a position to gamble in terms of the advertising dollars they spend. Taking the time to test the effectiveness of an advertising campaign can help to minimize losses while uncovering general affinities within a given target market.

This article was designed to help small business owners take the guesswork out of designing an effective advertising campaign. Based on the guiding principles used by some of the world’s largest corporations, author Michele DeKinder-Smith has specifically adapted this information to serve the needs of independent entrepreneurs.

In this article, readers will discover:

• Important principles for choosing a venue in which to advertise, whether in print on the web
• How to use the feedback of friends and colleagues to refine ad designs
• The number one most important thing to include on each and every ad
• How to quantify the impressions and sales generated by the ads you’ve created

Without a consistent system for evaluating the effectiveness of an advertising campaign, business owners are at the mercy of trail and error to find out what works and what doesn’t. Marketing strategies such as this one can help to clearly delineate market response, giving entrepreneurs clear, unbiased information regarding the effectiveness of a given campaign.

This article offers important small business marketing information for the savvy entrepreneur. Business owners are encouraged to put this information to use in designing dynamic, effective advertising campaigns specifically tailored to their target market.

Women entrepreneurs are encouraged to discover the range of incredibly useful information for running a small business at Jane Out of the Box, an online resource dedicated to the women entrepreneur community, at www.janeoutofthebox.com

Offering networking and marketing opportunities, key resources and mentorship from successful women in business, Jane Out of the Box is now available as a FREE membership. Claim yours today at www.janeoutofthebox.com

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