WKYC-TV announces the launch of Metromix.com (http://cleveland.metromix.com) a hip, new website for socially active taste-makers and young professionals looking to be one-step ahead of Cleveland
United States of America (Press Release) June 6, 2008 --
FOR IMMEDIATE RELEASE
Metromix.com Comes to Cleveland
WKYC-TV Launches New Local Entertainment Website
CLEVELAND, OH (June 5, 2008) – WKYC-TV announced today the launch of Metromix.com (http://cleveland.metromix.com) a hip, new website for socially active taste-makers and young professionals looking to be one-step ahead of Cleveland’s latest trends and hotspots.
Within a complete, comprehensive database of venues throughout Greater Cleveland and the surrounding areas, site users can search thousands of bars, clubs and restaurants by neighborhood, type of food, music or specific date. Metromix.com also gives users the power to become an insider by finding fresh, new and unexpected ideas for going out, as well as critiques and exclusive information regarding TV, movies, style and more.
“Metromix is where you go before you go out,” said Fredric Coffey, Metromix Cleveland’s Managing Producer. “We go everywhere, we eat and drink everything, all so our users know what’s hot in Cleveland. Never, and I mean never, should the question be belted once everyone is in the car: ‘So what do you want to do?’”
All advertising and editorial features for Metromix.com cater to the 21 to 34-year-old demographic. Metromix.com provides a unique experience for advertisers as they can present their brand and offering at the time when this discerning audience is trying to figure out what to do, where to go. Advertisers will also have the opportunity to utilize the Metromix street team -- the site’s local events team -- who will have a presence at various events throughout the city, as well as make appearances at events created and hosted by Metromix.com. Target ad categories include liquor, restaurants, nightlife, auto, music, movies, fashion and more.
Metromix Cleveland is the 14th Metromix site to have launched across the nation. Originating in Chicago over 11 years ago, under the development of the Chicago Tribune, Metromix.com has become the No. 1 “go to” source for local entertainment information in the city. As announced last year, Tribune Interactive and Gannett Co. formed a joint venture to expand Metromix into over 40 markets, including 25 of the top 30 markets. Metromix has earned numerous awards including the EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program.
“We’re looking forward to this new venture, and reaching out to a new young audience,” stated Brooke Spectorsky, President and General Manager of WKYC. “Metromix has a great track record in Chicago and other markets and we believe it will successfully promote the vibrant night life and entertainment options here in Northeast Ohio.”
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ABOUT METROMIX:
Metromix is a national network of local entertainment websites that target 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc. (NYSE: GCI), two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 14 markets and is planning rapid expansion into 25 of the top 30 markets. Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The network currently attracts over 2.0 million monthly unique visitors and generates over 20 million monthly pageviews.
MEDIA CONTACT:
Erica Wilke, Marketing, Promotion & Events Coordinator, Metromix Cleveland,
(216) 344-3378, ewilke@wkyc.com
Metromix.com Comes to Cleveland
WKYC-TV Launches New Local Entertainment Website
CLEVELAND, OH (June 5, 2008) – WKYC-TV announced today the launch of Metromix.com (http://cleveland.metromix.com) a hip, new website for socially active taste-makers and young professionals looking to be one-step ahead of Cleveland’s latest trends and hotspots.
Within a complete, comprehensive database of venues throughout Greater Cleveland and the surrounding areas, site users can search thousands of bars, clubs and restaurants by neighborhood, type of food, music or specific date. Metromix.com also gives users the power to become an insider by finding fresh, new and unexpected ideas for going out, as well as critiques and exclusive information regarding TV, movies, style and more.
“Metromix is where you go before you go out,” said Fredric Coffey, Metromix Cleveland’s Managing Producer. “We go everywhere, we eat and drink everything, all so our users know what’s hot in Cleveland. Never, and I mean never, should the question be belted once everyone is in the car: ‘So what do you want to do?’”
All advertising and editorial features for Metromix.com cater to the 21 to 34-year-old demographic. Metromix.com provides a unique experience for advertisers as they can present their brand and offering at the time when this discerning audience is trying to figure out what to do, where to go. Advertisers will also have the opportunity to utilize the Metromix street team -- the site’s local events team -- who will have a presence at various events throughout the city, as well as make appearances at events created and hosted by Metromix.com. Target ad categories include liquor, restaurants, nightlife, auto, music, movies, fashion and more.
Metromix Cleveland is the 14th Metromix site to have launched across the nation. Originating in Chicago over 11 years ago, under the development of the Chicago Tribune, Metromix.com has become the No. 1 “go to” source for local entertainment information in the city. As announced last year, Tribune Interactive and Gannett Co. formed a joint venture to expand Metromix into over 40 markets, including 25 of the top 30 markets. Metromix has earned numerous awards including the EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program.
“We’re looking forward to this new venture, and reaching out to a new young audience,” stated Brooke Spectorsky, President and General Manager of WKYC. “Metromix has a great track record in Chicago and other markets and we believe it will successfully promote the vibrant night life and entertainment options here in Northeast Ohio.”
###
ABOUT METROMIX:
Metromix is a national network of local entertainment websites that target 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc. (NYSE: GCI), two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 14 markets and is planning rapid expansion into 25 of the top 30 markets. Metromix has received a number of awards, including an EPpy Award for Best Entertainment Site and the Digital Edge Award for Best Advertising Program. The network currently attracts over 2.0 million monthly unique visitors and generates over 20 million monthly pageviews.
MEDIA CONTACT:
Erica Wilke, Marketing, Promotion & Events Coordinator, Metromix Cleveland,
(216) 344-3378, ewilke@wkyc.com
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