Copywriter and Consultant Shira Linden of PromoWriting will co-lead an interactive workshop on creative strategies in direct mail on Tuesday, June 24 from 4-5 PM at the Chicago Hyatt Regency
United States of America (Press Release) June 13, 2008 --
Chicago, IL – Copywriter and Consultant Shira Linden of PromoWriting will co-lead an interactive workshop on creative strategies in direct mail. The workshop will take place on Tuesday, June 24 from 4-5 PM at the CM Show at the Hyatt Regency Chicago.
Linden will discuss trend data, the role of each component in a direct mail package, successful creative tactics, including what’s working for publishers in today’s marketplace. She plans to share ideas and show live samples of current and past controls as well as creative tests.
“The audience will have an opportunity to guess which mailing piece is a control versus an unsuccessful test,” Ms. Linden said.
Nicole Bowman will co-lead the workshop, focusing on the nuts and bolts of direct mail strategy, how to run a statistically valid test and direct mail P & L.
According to Ms. Linden, circulation professionals will leave with lots of ideas they can implement immediately.
With 15 years of experience and many controls, Shira Linden, PromoWriting, has helped hundreds of companies sell subscriptions, products, and memberships. To inquire about sparkling copy that will boost your bottom line, give Shira a call at 203 371-0654, visit www.promowriting.com or check out her blog, Turbocharged Sell Copy http://promowriting.blogspot.com.
Linden will discuss trend data, the role of each component in a direct mail package, successful creative tactics, including what’s working for publishers in today’s marketplace. She plans to share ideas and show live samples of current and past controls as well as creative tests.
“The audience will have an opportunity to guess which mailing piece is a control versus an unsuccessful test,” Ms. Linden said.
Nicole Bowman will co-lead the workshop, focusing on the nuts and bolts of direct mail strategy, how to run a statistically valid test and direct mail P & L.
According to Ms. Linden, circulation professionals will leave with lots of ideas they can implement immediately.
With 15 years of experience and many controls, Shira Linden, PromoWriting, has helped hundreds of companies sell subscriptions, products, and memberships. To inquire about sparkling copy that will boost your bottom line, give Shira a call at 203 371-0654, visit www.promowriting.com or check out her blog, Turbocharged Sell Copy http://promowriting.blogspot.com.
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