Upurea Launches New Nut-Free Product Advisory Icon, Caters To Discerning Shoppers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 19, 2008 -- June 9th, 2008 (Toronto) – Upurea, the ultimate online destination for natural and organic beauty, has created a new product advisory icon alerting shoppers who are allergic or sensitive to nuts. The new advisory icon offers careful shoppers an easy, stress-free way to determine which products are safe for them to use, and enhances Upurea’s easy-to-navigate shopping platform.

“Since launching in 2006, we’ve definitely noticed an increase in customer inquiries regarding chronic conditions and sensitivities to particular ingredients. In response we created particular skincare divisions, designed to enable our shoppers to find products targeted specifically to their needs – for example products designed to treat eczema or rosacea, “ says Alicia Read, Director of Marketing and Brands. “Individuals with allergies - in particular nut sensitivities – are incredibly wary of using a product that could potentially harm them; we are thrilled to offer our discerning shoppers a range of products that are certified nut-free, without any cross contamination. Creating a special advisory icon is just another way for us to stay in touch with our shopper’s needs, and maintain our status as the ultimate destination for get-gorgeous green beauty!”.

Recently billed by the Toronto Star as the “green grooming mecca”, Upurea has since 2006 led the make-over of natural and organic beauty, transforming it from its outdated image of bottom aisle health-food store status to its now sleek, glamorously trendy face.

Upurea strives to offer the purest, most eco-luxury skincare and bodycare rituals for every skin type, organically sensual fragrances, remarkable haircare and styling products, and luxurious scents for the home, all positioned within one of three categories: "absolute pure", made with only 100% organic ingredients, “natural”, made with the purest, most effective ingredients derived from our Earth; and "natural science", a contemporary blend of botanicals combined with non-toxic ingredients.

Upurea currently represents over 40 luxury and boutique brands, including the recently launched Tsi-La Organic Perfumes; in July, Upurea will launch the widely-sought after Lavanila and Living Nature brands. Another 10 are scheduled to launch by Fall ’08.

Near future expansion plans include brick and mortar boutique locations throughout N. America and Europe.

www.upurea.com

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