HarperMees & Associates Says Don't Hire a Journalist to Sell Your Home

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 22, 2008 -- "Selling your house in today's challenging real estate market takes more than setting the price," says John Harper of of HarperMees & Associates in Danville, California.

Media coverage of the real estate market mostly adheres to the old axiom - if it bleeds, it leads . While the National Association of Realtors may spend too much time in sunny spin, journalists seem to spend too much time in the doom and gloom of fatal pessimism.

HarperMees & Associates asks, "Would you hire a journalist to sell your house?"

Top 10 Reasons to Let a Journalist to Sell YOUR Home

10 - Life is only a dream
9 - Your home is a 501(c) (non-profit organization)
8 - Your neighborhood is a war zone
7 - You prefer old data
6 - Buyers believe everything they read
5 - If it bleeds, it leads
4 - Money and you have never been friends
3 - You love Prozac
2 - He loves misery
1 - You may get your name in the paper

"We're not trying to give all journalists a bad name," says Harper. "But, we do want to draw attention to the value in having a professional real estate agent with local market knowledge represent the home seller."

Selling a home for top-dollar requires seller and agents to know the value of a house. Setting the price can be challenging, but knowing how to sell the value is what gets the job done.

Many of today's buyers are looking for foreclosure deals as a result of all the media coverage around foreclosures. Negotiating a successful short sale or purchase of a bank owned property requires a lot of patience and often living for months with uncertainty of a successful closing.

Real estate is always a local business.

HarperMees & Associates is the top producing team at Keller Williams Realty in Danville, California.

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