LavaBlast Software launches Franchise NewsBlast (http://news.lavablast.com), a free online system which provides franchise news to everyone interested in franchising!
Canada (Press Release) June 23, 2008 --
Montreal, Quebec, June 23rd 2008 - LavaBlast Software launches Franchise NewsBlast (http://news.lavablast.com), a free online system which provides franchise news to franchisors, franchisees, franchise service providers, and franchise wannabes. The system allows visitors to keep up with what's new in franchising by collaboratively selecting the best franchise news. Visitors are invited to submit articles related to franchising which they feel would interest the other members of this online community.
Motivating Factors
For readers: Save time!
In the franchise industry, readers typically do not have the time to visit, on a daily basis, the hundreds of franchise-related websites which are available on the Internet. Readers are interested in receiving quality franchise news but simply don't have the time to filter through the large volume of articles published every day. Franchise NewsBlast solves this problem by aggregating news from various sources and publishing the cream of the crop. Readers can also share opinions on external articles directly on Franchise NewsBlast, allowing them to connect with others in the franchise community.
For bloggers: A niche-specific aggregator, maintained by the community.
An important part of blogging is informing the community about your blog and getting your articles to interested readers who might not have found your blog. Franchise NewsBlast is similar to the very popular Digg except that it focuses exclusively on the franchise niche. On Digg, it is impossible to get an article reviewed by enough people with interest in the franchising industry given the general nature of the community. Quality franchise-related articles typically fall through the cracks of such mass-population sites whereas they can become very popular on niche-specific sites.
For franchisors: An incentive to start blogging!
It is not easy (or cheap) for a small franchisor to get their name out in the franchise community. Hundreds of new franchise systems are born every year and Franchise NewsBlast is one of the ways these new franchisors can join the online franchise community. As approximately 25% of all franchise systems have less than 10 locations, small franchisors are a big part of the franchise community and they deserve to be heard.
A collaborative effort
A large number of franchise websites are created with the intention to promote the highest-bidding set of franchise brands whereas Franchise NewsBlast is intended to inform people, not to showcase franchise opportunities. LavaBlast adapted the open source software which powers DotNetKicks, a news site dedicated to .NET software, to focus on the franchise niche and allow anyone to become an editor. Readers are encouraged to start posting news on Franchise NewsBlast immediately and inform other people in the franchise industry of its existence.
Motivating Factors
For readers: Save time!
In the franchise industry, readers typically do not have the time to visit, on a daily basis, the hundreds of franchise-related websites which are available on the Internet. Readers are interested in receiving quality franchise news but simply don't have the time to filter through the large volume of articles published every day. Franchise NewsBlast solves this problem by aggregating news from various sources and publishing the cream of the crop. Readers can also share opinions on external articles directly on Franchise NewsBlast, allowing them to connect with others in the franchise community.
For bloggers: A niche-specific aggregator, maintained by the community.
An important part of blogging is informing the community about your blog and getting your articles to interested readers who might not have found your blog. Franchise NewsBlast is similar to the very popular Digg except that it focuses exclusively on the franchise niche. On Digg, it is impossible to get an article reviewed by enough people with interest in the franchising industry given the general nature of the community. Quality franchise-related articles typically fall through the cracks of such mass-population sites whereas they can become very popular on niche-specific sites.
For franchisors: An incentive to start blogging!
It is not easy (or cheap) for a small franchisor to get their name out in the franchise community. Hundreds of new franchise systems are born every year and Franchise NewsBlast is one of the ways these new franchisors can join the online franchise community. As approximately 25% of all franchise systems have less than 10 locations, small franchisors are a big part of the franchise community and they deserve to be heard.
A collaborative effort
A large number of franchise websites are created with the intention to promote the highest-bidding set of franchise brands whereas Franchise NewsBlast is intended to inform people, not to showcase franchise opportunities. LavaBlast adapted the open source software which powers DotNetKicks, a news site dedicated to .NET software, to focus on the franchise niche and allow anyone to become an editor. Readers are encouraged to start posting news on Franchise NewsBlast immediately and inform other people in the franchise industry of its existence.
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