Singapore, Republic of (Press Release) July 3, 2008 --
You've seen it on A-List celebs like Victoria Beckham, Lindsay Lohan, Katie Holmes, Kate Moss and Sarah Jessica Parker. You've heard about the two-year waiting list for one of the most sought-after status symbols of ultimate luxury by women worldwide. You've probably even come close to touching or owning one of the oh-so-desirable yet elusive Hermès Birkin bag.
Make no mistake, this is no publicity blitz for Hermès, but an exciting countdown by Singapore's number one women's website, www.CozyCot.com, to welcome her first 1,000,000 members, also known as a Cotters. This campaign launch marks the completion of the recent revamp that the site has undergone, revealing a new rewards programme, numerous product sampling opportunities, instructional videos and tips, and an exciting "Rave It" section where Cotters can share their personal experience and opinions on their favourite products and more! These new features enhance member interaction and knowledge sharing, giving a strong boost to the already highly popular Forum within CozyCot.
Qualify for a chance to win the coveted Hermès Birkin, one simply has to sign up as a Cotter, be among the top Cotters who have accumulated the most reward points, and have contributed in an all-rounded manner to the various Channels within the site. Registration is free and easily completed within a few fuss-free steps. Cotters who sign up before 5 September 2008, makes at least 20 Raves at CozyCot and refers 20 friends who successfully sign up as Cotters will be recognized as Founding Members and be awarded with a generous 1,000 reward points as a headstart.
Up for grabs is not one but two lovely Birkins. Once the site garners 1,000,000 Cotters, the selected top Cotter will bag the stylish 30cm shocking pink and violet bi-colour Birkin in goat skin, valued at S$16,500. And as soon as the site crosses its 10,000,000 mark in membership, another lucky Cotter will walk away with the exquisite 30cm Birkin in Orange colour ostrich skin, valued at S$28,500.
The Hermès handbags were chosen as the prizes for the membership drive as bags are among the most frequented channels within CozyCot, along with skincare, cosmetics, fashion and lifestyle topics. In addition, the Hermès bag is known for its ability to increase in value with time, making it a real asset to the beholder.
Make no mistake, this is no publicity blitz for Hermès, but an exciting countdown by Singapore's number one women's website, www.CozyCot.com, to welcome her first 1,000,000 members, also known as a Cotters. This campaign launch marks the completion of the recent revamp that the site has undergone, revealing a new rewards programme, numerous product sampling opportunities, instructional videos and tips, and an exciting "Rave It" section where Cotters can share their personal experience and opinions on their favourite products and more! These new features enhance member interaction and knowledge sharing, giving a strong boost to the already highly popular Forum within CozyCot.
Qualify for a chance to win the coveted Hermès Birkin, one simply has to sign up as a Cotter, be among the top Cotters who have accumulated the most reward points, and have contributed in an all-rounded manner to the various Channels within the site. Registration is free and easily completed within a few fuss-free steps. Cotters who sign up before 5 September 2008, makes at least 20 Raves at CozyCot and refers 20 friends who successfully sign up as Cotters will be recognized as Founding Members and be awarded with a generous 1,000 reward points as a headstart.
Up for grabs is not one but two lovely Birkins. Once the site garners 1,000,000 Cotters, the selected top Cotter will bag the stylish 30cm shocking pink and violet bi-colour Birkin in goat skin, valued at S$16,500. And as soon as the site crosses its 10,000,000 mark in membership, another lucky Cotter will walk away with the exquisite 30cm Birkin in Orange colour ostrich skin, valued at S$28,500.
The Hermès handbags were chosen as the prizes for the membership drive as bags are among the most frequented channels within CozyCot, along with skincare, cosmetics, fashion and lifestyle topics. In addition, the Hermès bag is known for its ability to increase in value with time, making it a real asset to the beholder.

Countdown to your very own possession without a two-year wait
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