Bookkeeping business advice: Proven marketing approach made easy

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 3, 2008 -- Many bookkeeping business owners are uncomfortable when it comes to marketing their own businesses. How do others overcome the anxiety of 'selling' their services? The answer is simple: they focus on their potential clients' needs, rather than the features of their bookkeeping services.

Business coach and author Linda A. Hunt has just released a series of free articles on her web site and one piece addresses this marketing approach. The article, Nine Reasons Why Clients Should Hire Your Bookkeeping Service, is available for immediate download at www.bkpr-network.com and is chock-full of bookkeeping business advice.

"My least favorite thing is 'selling' my services to a potential new client. It makes me uncomfortable," confides the bookkeeping business guru. But a few years ago, her business coach suggested, "Linda, why not describe the reasons why someone needs good bookkeeping? Talk about that during your initial meeting." Hunt admits she was skeptical. "I didn't believe it would work. She encouraged me to try the approach at my next meeting with a potential bookkeeping business client.

"Well, I did, and much to my surprise her bookkeeping business advice worked! Not only did that client hire me, but also referred me to two colleagues. The approach I used - and still use - is simply to explain why it is so important to have good books and records."

In this informative article, the experienced bookkeeping business owner shares with her readers one of her secrets to success: in a meeting with a potential client, Hunt simply lays out these nine reasons why accurate record keeping is so important to the potential client's business.

When readers download the article they will find useful tools and can then share one, two or all nine of these reasons for why clients should hire their bookkeeping business to use in their next 'sales' meeting. This simple, proven marketing approach is "one of the best pieces of bookkeeping business advice that I can pass onto you," promises Hunt.

In upcoming articles, the reader will learn ways to build her bookkeeping business and can download more free bookkeeping business advice about:

• The One-Page Business Plan for Your Bookkeeping Service
• Tips for Developing Budgets
• How to Survive Paying Taxes for the Self Employed

Laurie O’Neil, Co-Founder and Business Coach
The Bookkeeper's Referral Network, Inc.

Toll Free & Customer Service: 877-270-8119 Go To: http://www.bkpr-network.com and get Your FREE Report, "The 9 Disastrous Mistakes Most Freelance Bookkeepers Make in Business (….and How YOU Can Avoid Them!)"

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