The Truth About Marketing Online

Canada (Press Release) July 3, 2008 -- After many years of marketing online I have learned one thing. There are businesses for the 95% of the world and there are businesses for the 5%. The majority of the businesses online target the 95%. These businesses include MLMs, affiliate marketing, HYIPs, gifting programs, and many other spin-offs. The reason these businesses are so popular is they require very little startup money (usually under $300) and they preach that you can make an extra $1000-$5000 per month with little effort. Most people love these businesses because all they want in life is an extra couple bucks every month so they can take the kids to Disneyland. The sad truth is that these businesses have the same success rate as any other business. About 5% will make about 95% of the money. An MLM will traditionally take about 5 years of exhausting effort to attain a 6-figure income. The average person in an MLM makes less than $10 per week. The scarier thing is that 1 in 1000 makes more than $100,000 per year. Does this sound like something that is easy to succeed in? I met a top producer in an MLM not too long ago whose team was generating $300,000 per month in sales and his residual income was only $12,000. The point is that these types of businesses rarely produce much profit. Buyers end up jumping from one deal to another in search of the “next big thing.”

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