Apatar Launches Hosted Salesforce.com and QuickBooks Integration

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 11, 2008 --

Apatar, Inc., the leading provider of open source software tools for the data integration market, today launched Apatar On-Demand for Salesforce.com CRM and QuickBooks accounting software. Apatar On-Demand Edition is a hosted service that synchronizes order data between Salesforce.com CRM and desktop QuickBooks accounting software. It was designed for business users, so the process of setting up the integration link does not require technical skills. Apatar On-Demand Edition for Salesforce.com and QuickBooks allows running one- or two-way, recurring or one-time synchronization of account, contact, order, and opportunity data, while preserving links between tables in both Salesforce.com and QuickBooks.

Apatar On-Demand is available on AppExchange at https://www.salesforce.com/us/appexchange/detail_overview.jsp?id=a0330000005kn33AAA

According to Forrester Research, 66% of North American and European enterprises are afraid to adopt SaaS applications due to integration issues. Apatar On-Demand solves this problem by providing easy-to-use integration and synchronization of data between Web-based and desktop applications. A recent survey by Kelton Research confirms the enterprise’s increasing interest in on-demand services, with nearly 73 percent of large companies saying they had adopted or plan to adopt SaaS in the next 18 months.

Features and benefits:

 Accelerate billing
 Shorten collection cycles
 Eliminate duplicate order data
 Avoid double entry and manual coding
 Quickly process new and existing customer sales orders
 Arm your sales and customer service representatives with key information, including customer sales history and up-to-date product data
 As easy as synchronizing your BlackBerry!

Supported QuickBooks editions include QuickBooks Pro, Premier, Enterprise 2003, and, later, QuickBooks 2007.

About QuickBooks

QuickBooks is the nation's number one selling accounting software package with more than three million small business customers and more than 250,000 accountants who use and support it. Building on Intuit's trademark ease of use, QuickBooks simplifies key business tasks, saves businesses time with new inventory management and accounting controls, and delivers faster performance for mid-market businesses.For more information on the QuickBooks line-up of products and services, please visit http://www.quickbooks.com.

About Apatar

Apatar is the leading provider of open source software tools for the data integration market. With powerful Extract, Transform, and Load (ETL) capabilities, Apatar enables its users to easily link information between databases (such as MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top Web 2.0 destinations (Flickr, Amazon S3).Apatar is currently used by 4000+ organizations and individuals worldwide. For more on Apatar, please visit http://www.apatar.com and http://www.apatarforge.org.