Malibu Arts Journal Announces Partnership with Barnes & Noble and Zinio

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 14, 2008 -- Malibu Arts Journal Announces Partnership with Barnes & Noble and Zinio

Malibu, Ca (July 11, 2008) – Malibu Arts Journal, Southern California’s leading art critic journal, proudly announces a new partnership with Barnes and Noble and Zinio. Working at the harmonization of market forces and societal expectations, Malibu Arts Journal is continually seeking green solutions with long term value to social and environmental challenges. We understand perhaps the biggest issue the world faces today is climate change. We're social entrepreneurs utilizing solutions that change the world. Our vision of tomorrow is a just and sustainable world for present and future generations. Malibu Arts Journal is reducing its carbon footprint in the publishing industry by producing its bi-weekly edition through Barnes and Noble and Zinio, the major digital magazine distributors who provide an outlet for best practices related to the publishing industry.

"This socially responsible choice to produce digital magazine issues reduces our impact on waste and pollution, pulp and paper production processes and damage to forests," Malibu Arts Journal Publisher and Editor Kriss Perras Running Waters said.

The Sierra Club reports the magazine industry alone kills over 35-million trees per year, with only a small percentage of those magazines making it to the recycle bin, despite a heavy push within the printing industry to recycle those old issues. In addition, the afterlife of the magazine is up to the consumer. So, does the consumer trash it or recycle? The stats are not so positive for consumers either. The Magazine Publishers Association (MPA) reports that only an approximate 20-percent of used magazines are recycled.

"An estimated 12-billion magazine issues are printed each year in the USA. Yet 70 percent of newsstand copies go unsold," the CEO of Zinio said in May of this year. "Consequently, the equivalent of 35-million trees are chopped down each year to produce many issues that go unsold, according to the non-profit Co-op America, which tracks paper consumption in the publishing industry. Playboy, for example, has saved $1.2-million from lower manufacturing, distribution, paper and postal costs."

Discover Magazine's estimated 2008 carbon footprint is 2.1 pounds of carbon dioxide per issue, which according to the magazine is equivalent to the same amount of CO2 produced by twelve 100-watt light bulbs glowing for an hour or a car engine burning 14 ounces of gasoline. Producing Malibu Arts Journal via a digital magazine distributor has an estimated potential 2.1 pounds of CO2 reduction per issue.

About Barnes and Noble: http://www.barnesandnoble.com/services/index.asp
About Zinio: http://www.zinio.com/about
About Malibu Arts Journal:http://www.malibuartsjournal.com/about.html
Subscribe Info: http://www.zinio.com/offer?issn=1942-9738&of=Ph01&bd=1&pss=1
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