Advantages of owning your own website Part 1

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 14, 2008 -- To begin with, development and distribution costs are extremely low.

When you compare the cost of establishing a website to what it costs to promote your business in print or on the air, you'll see that a website is the least expensive form of marketing ever created.

A radio campaign featuring several 30-second spots per week for three months could run you $5,000 - $10,000. That gets you five minutes per week of exposure for three months in the local area only.

Newspaper and magazine ads are similarly highly priced, and only last for the life span of that particular publication.

A website has virtually limitless space, so you could put up a website with dozens of photographs and several thousand words for under $1,000 for the first year, and keep it up and running for a few hundred dollars per year after that depending on how frequent the updates are made. Also, websites are in full color - a palette of 16.7 million colors for your photographs alone.

Imagine what it would cost to run a newspaper ad of this size for a year.

Imagine how much it would cost to produce a catalog for 200 different products and keep it in consumers' hands for an entire year.


You can accomplish all of this with a website very easily; with low development cost and almost no distribution cost.

A website is globally accessible. That means your website can be viewed by anyone, anywhere, as long as they have Internet access.

There are no physical limitations to broadcast areas on the Internet, as there are in radio, nor are there any circulation region restrictions, as in newspapers or magazines.

You can keep your website more current more affordably than any other media and you can have a website updated virtually immediately, and as often as you like.

Imagine you sell products whose prices fluctuate. With a website, you can change these prices every time they go up or down, so your marketing materials are always accurate.

With a website, the ‘little guys’ can compete with the ‘big guys’ more successfully because a website is more economical these days and not limited by size. This means a small business can present as large or creative a representation of itself on the Internet as a bigger company — with the right design, of course.

A website also allows easy, safe communication between you and the consumer so that anyone who visits your site can contact you at any time by sending an email. Unlike communications that originate from other forms of advertising, consumers who send emails don't have to deal with the many problems of everyday business:

No pushy salesmen
No remembering to call during business hours
No having to battle traffic to get to your locations
No spending time waiting on hold or getting the wrong information

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