One Australian company showing the world how its done, taking charge of climate change.
Australia, Commonwealth of (Press Release) July 17, 2008 --
The owners of an Australian website will plant tens of thousands of trees to try to offset the carbon emissions of hundreds of thousands of drivers.
Sensis, which runs the navigation website Whereis, has launched the GreenRoad campaign, allowing environmentally friendly drivers to calculate and offset the carbon emissions of trips up to 200km.
With the help of not-for-profit group GreenFleet, Sensis will then plant the number of trees to offset the carbon footprint. Sensis expects to plant more than 17,700 trees to offset about 4700 tonnes of carbon emissions before the campaign ends on August 6.
Belinda Lang from Sensis said she was hopeful many of the four million visitors to Whereis.com would register with the GreenRoad campaign.
"Were hoping to educate people about how easy carbon offsetting is and that anyone can do it. not just big business," said Lang, who also revealed the trees would be protected for 100 years.
She hoped the campaign would lead to more motorists reducing their carbon footprint. "It'd be great if people who dip their toe in the water with the GreenRoad campaign extended that to offsetting their vehicles in their household," she said. "If we can have that kind of impact it'd be wonderful."
The GreenRoad campaign will run until August 6.
Driving more than 200km each week produces almost three tonnes of greenhouses gases a year.
To register, visit www.thegreenroad.com.au.
Sensis, which runs the navigation website Whereis, has launched the GreenRoad campaign, allowing environmentally friendly drivers to calculate and offset the carbon emissions of trips up to 200km.
With the help of not-for-profit group GreenFleet, Sensis will then plant the number of trees to offset the carbon footprint. Sensis expects to plant more than 17,700 trees to offset about 4700 tonnes of carbon emissions before the campaign ends on August 6.
Belinda Lang from Sensis said she was hopeful many of the four million visitors to Whereis.com would register with the GreenRoad campaign.
"Were hoping to educate people about how easy carbon offsetting is and that anyone can do it. not just big business," said Lang, who also revealed the trees would be protected for 100 years.
She hoped the campaign would lead to more motorists reducing their carbon footprint. "It'd be great if people who dip their toe in the water with the GreenRoad campaign extended that to offsetting their vehicles in their household," she said. "If we can have that kind of impact it'd be wonderful."
The GreenRoad campaign will run until August 6.
Driving more than 200km each week produces almost three tonnes of greenhouses gases a year.
To register, visit www.thegreenroad.com.au.
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