Fuzz Ishaq Convert's A $50 Advertising Campaign Into $22,147!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 20, 2008 -- Adam Mustafa who currently owns a donar kebab shop may have had little capital to spend on advertising, however his donar kebabs were top notch. Fuzz created a unique selling proposition for the shop - "Hot, Big, Juicy, Healthy Kebabs Or Your Money Back". Fuzz knew no other donar kebab shop in the vicinity does this sort of thing. Within 8 weeks, for an investment of just $50, Adam added $22,147 to his business.

Fuzz mentioned the benefit of his kebabs is that they were bigger than average, protein enriched meat(plenty of healthy quality meat to eat), juicy fresh salad (the salad is freshly cut into equal decent slices) and oil-drained (the oil is drained out of the meat). This was the reason why his customers preferred his shop.

When I went to his shop to buy one Adam said,"You tell me how much meat you want in your bread and how much salad you want me to fill. I'll pack your meal to the point that you won't be able to finish it!!! "

"Hot, Big, Juicy, Healthy Kebabs Or Your Money Back". Adam's ad worked well and he hasn't yet been asked for a refund. He's now got customer loyalty by the hundreds.

Adam provided extra sweets and snacks absolutely FREE, so that people could try his donar kebabs at his expense. Without the offer, the ad worked great. With the offer, response went through the roof.

Action steps:
Take what you've written down and write a letter to your customers just like as if you are writing to a personal friend;
Point out the reasons why he/she should buy from you (Step 1);
Tell then how it's going to benefit them (Step 2);
Explain how you are different from your competitors (Step 3);
Create a guarantee that takes the risk off your customers and put the onus on you (Step 4);
Include an offer they will never refuse (Step 5).

Every week for 8 weeks he had 40 new customers walk through his door, with 2 or 3 of those becoming regulars spending $30-$50 a week. He's added $22,147 to his turnover. So where did he spend the $50? On the local paperboy who charged $10 to letterbox drop a couple hundred letters every week (1hr per day for five days).

Farhan Ishaq (aka Fuzz Ishaq) is a degree qualified marketing expert. He has written over 6,000 ads over the past 10 years ranging from small business to multi-million dollar companies.

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