Insurance companies and agents are using Magnetic Attractions’ promotions to leave clients with a positive impression.
United States of America (Press Release) July 23, 2008 --
Insurance companies and agents are using Magnetic Attractions’customized, cost-effective, creative magnetic promotions to leave clients with a positive impression and a message that sticks.
“Studies estimate that a magnet on a refrigerator is viewed 50 times per day. That’s more than 18,250 times per year,” says Magnetic Attractions’ national accounts manager Jim Lane. “In a well-trafficked office, the number of impressions grows exponentially. In today’s market slowdown, the staying power of promotions is crucial to ensure that the message is still top-of-mind when the customer is ready to act.”
John Dowling, general manager of Magnetic Attractions, agrees and continues, “Magnets have a perceived intrinsic value that make people want to hang onto them. People put magnets on their filing cabinets, refrigerators, toolboxes, shelving systems, and just about anywhere they’ll stick. This keeps a company name, logo, Web site, phone number – whatever their desired message – front and center.”
One of the most widely used magnetic promotions is the business card magnet. Magnetic business cards can act as a stand-alone piece or be inserted into promotional brochures and product information or included with insurance plans. Long after paper portion has been filed or discarded, the magnets remain to keep contact information top-of-mind, and a message hat stays on a filing cabinet, rather than in it.
“Along with business card magnets, many of our customers leverage their sponsorships and events with magnetic calendars and schedules such as a cross-promotion with local sports teams,” notes Dowling. “These simple touches make the piece even more useful and more likely to be retained.”
Magnetic Attractions offers attention-getting, standard and custom, die-cut shapes for one-of-a-kind designs. Other popular choices for imaginative expressions include picture frames, write on/wipe off memo boards, puzzles and word scrambles. In his article, “101 Ways to Improve Your Response,” direct marketing consultant Alan Rosenspan says that incorporating a puzzle into direct mail piece “increases response significantly, and gets more exposure when it is passed around the office.”
For other direct mailers that stand out from the crowd, consider Magnetic Attractions’ DryPeel postcards and PeelAway promotions. The dry peel technology allows postcard recipients to easily and cleanly pull off the magnetic from the paper delivery vehicle. Similarly, PeelAway magnetic promotions reveal a marketing story in three acts using three printed surfaces: The first surface presents a printed face stock with an indication to ‘peel here.’ Pulling off the first surface, recipients see a printed message on the reverse side of the paper substrate, as well as the four-color printed message on the remaining magnetic promotion. The level of users’ engagement makes PeelAway well-suited for promoting sales contests or cross-promotional collaborations between agents and their other partners.
By investing in state-of-the-art, digital printing with computer-to-print precision, as well as traditional, four-color process and spot-color flexographic printed magnets, Magnetic Attractions’ customers also can take advantage of variable printing capabilities for personalized and market-specific messages. “Different phone numbers for different zip codes, no problem. Different branches in different cities, no problem. Different Web sites for different markets, no problem,” Dowling says with confidence. “As long as we have the correct artwork and data, we can handle it.”
To facilitate such transfers, MagneticAttractions.com includes an FTP for fast and accurate digital artwork uploads. Dowling emphasizes, “Each order includes a no charge proof – either electronic PDF proof or laser print-out – and our high-quality, four-color process printing as part of our standard pricing and customer service. There are no additional set-up charges.”
To learn more about Magnetic Attractions’ products, please visit www.MagneticAttractions.com or call 800-421-3251.
###
“Studies estimate that a magnet on a refrigerator is viewed 50 times per day. That’s more than 18,250 times per year,” says Magnetic Attractions’ national accounts manager Jim Lane. “In a well-trafficked office, the number of impressions grows exponentially. In today’s market slowdown, the staying power of promotions is crucial to ensure that the message is still top-of-mind when the customer is ready to act.”
John Dowling, general manager of Magnetic Attractions, agrees and continues, “Magnets have a perceived intrinsic value that make people want to hang onto them. People put magnets on their filing cabinets, refrigerators, toolboxes, shelving systems, and just about anywhere they’ll stick. This keeps a company name, logo, Web site, phone number – whatever their desired message – front and center.”
One of the most widely used magnetic promotions is the business card magnet. Magnetic business cards can act as a stand-alone piece or be inserted into promotional brochures and product information or included with insurance plans. Long after paper portion has been filed or discarded, the magnets remain to keep contact information top-of-mind, and a message hat stays on a filing cabinet, rather than in it.
“Along with business card magnets, many of our customers leverage their sponsorships and events with magnetic calendars and schedules such as a cross-promotion with local sports teams,” notes Dowling. “These simple touches make the piece even more useful and more likely to be retained.”
Magnetic Attractions offers attention-getting, standard and custom, die-cut shapes for one-of-a-kind designs. Other popular choices for imaginative expressions include picture frames, write on/wipe off memo boards, puzzles and word scrambles. In his article, “101 Ways to Improve Your Response,” direct marketing consultant Alan Rosenspan says that incorporating a puzzle into direct mail piece “increases response significantly, and gets more exposure when it is passed around the office.”
For other direct mailers that stand out from the crowd, consider Magnetic Attractions’ DryPeel postcards and PeelAway promotions. The dry peel technology allows postcard recipients to easily and cleanly pull off the magnetic from the paper delivery vehicle. Similarly, PeelAway magnetic promotions reveal a marketing story in three acts using three printed surfaces: The first surface presents a printed face stock with an indication to ‘peel here.’ Pulling off the first surface, recipients see a printed message on the reverse side of the paper substrate, as well as the four-color printed message on the remaining magnetic promotion. The level of users’ engagement makes PeelAway well-suited for promoting sales contests or cross-promotional collaborations between agents and their other partners.
By investing in state-of-the-art, digital printing with computer-to-print precision, as well as traditional, four-color process and spot-color flexographic printed magnets, Magnetic Attractions’ customers also can take advantage of variable printing capabilities for personalized and market-specific messages. “Different phone numbers for different zip codes, no problem. Different branches in different cities, no problem. Different Web sites for different markets, no problem,” Dowling says with confidence. “As long as we have the correct artwork and data, we can handle it.”
To facilitate such transfers, MagneticAttractions.com includes an FTP for fast and accurate digital artwork uploads. Dowling emphasizes, “Each order includes a no charge proof – either electronic PDF proof or laser print-out – and our high-quality, four-color process printing as part of our standard pricing and customer service. There are no additional set-up charges.”
To learn more about Magnetic Attractions’ products, please visit www.MagneticAttractions.com or call 800-421-3251.
###
Email
Print
SPAM
LEAVE A COMMENT
