FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 4, 2008 -- For_Immediate_Release:

United States, New Jersey (Press Release) September 04, 2008 – The Birchwood Group has stepped forward to unveil its classic website design and technical ability once again to help health care businesses achieve their internet and marketing goals.

Jay Benkovich, President of The Birchwood Group LLC, revealed how the company engineered an effective database driven website using its proprietary Content Management System “Update On the Net” to achieve the JeriniCares initiative (www.jerinicares.com) for Jerini US.

"Using our backend CMS system we achieved a user friendly, segmented, security based website that collects information and delivers content based on the specific type of user viewing the site. This

is definitely a testimony of the effectiveness of our system, the strategy of our designers and the knowledge of our people."

Website design and hosting is an intrinsic part of any business marketing plan and finding the right people can be a challenge. While most clients search for methods to make their websites effective, The Birchwood Group steps up to provide timely technology as well as knowledgeable people to complete the clients goals and marketing strategy – It has made a BIG difference for Jerini US and will also increase the likelihood of a successful website for others.

There must be an order, sequence and purpose in launching a successful and effective website and there is a process to apply and integrate a variety

of web promotion methods. The what, when and why you strategically launch a website and the how you launch - in an orderly sequential manner underlines the basis of The Birchwood Group website design and implementation strategy.

About JeriniCares:

JeriniCares is a free support program created to assist HAE patients and their caregivers in navigating the current healthcare system with regard to reimbursement. The goal is to help minimize many of the insurance barriers and obstacles that may impede the ideal care of hereditary angioedema patients. JeriniCares provides comprehensive assistance for insurance-related issues including, but not limited to, billing, coding, and appeals of denied claims.

About Update On the Net:

The Birchwood Group content managed web system is geared toward business, and works for your company with features found in much more expensive programs.

It incorporates big business features for your website, at small business prices. Modules like:
• contact us,
• tell a friend,
• content management,
• navigation management,
• press releases,
• and reporting
• as well as hosting, email, security, software and management to name a few

These modules on their own can cost hundreds or thousands of dollars each to be programmed into a site and could take months depending on how busy the programmer was.

With "Update On the Net" all that is needed is a compatible browser to work on your web presence. Your site is always current, fresh. Keeping your site fresh keeps your customers coming back and keeps the search engines coming back as well, and that means more sales.

About The Birchwood Group:

The Birchwood Group believes that diverse perspectives, debate, laughter and respect lead to great insights and greater success while fostering an environment of partnership and quality, and TBG has spent the last 20 years helping companies achieve these greater objectives.

As producers of award winning programs within the conventional meeting area, as well as video and trade show business’s, they have also provided the same ideals and abilities to website creation, internet meetings and computer management services for companies such as Jerini US, Covance, Merck & Co. Inc, Becton Dickinson Company, Minolta Camera and Business Division, Sharp Electronics, Bristol Myers-Squibb, Revlon, Enco, Hertz. As well as small businesses such as McCarthy & Jennerich, Brescia Law, ZICO, and Write-Field.com