Pearl Jewelry Becomes Increasingly Affordable and Popular: Interview with Vicky Zhi, Marketing Manag

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(Free-Press-Release.com) September 11, 2008 -- With the introduction of pearl cultivation technology, pearls become increasingly common, especially during the last five years. Without reducing pearl quality and natural beauty, modern cultured pearls are becoming more and more popular. Since the 21st Century began, people’s living standard has raised dramatically. Owning a piece of pearl jewelry is not an unreachable thing to do for a common person any more.

“Now people are happy to buy pearl jewelry because it is so affordable with higher quality and more variety of styles”, says Vicky Zhi, marketing manager of Shecy Pearls. “We are happy to sell our best quality pearls with an acceptably lowest price to our customers. It is also a trend in the jewelry industry.”

At Shecy Pearls, the most expensive pearl jewelry is $15,999, which is a strand of golden South Sea Pearl necklace. Then the next is $2,678. Most AAA quality seawater pearl jewelry is between $400 and $1600, depending on the number and size of pearls in one piece. AAA quality Freshwater Pearl jewelry is from $300 to $1,100. Most AAA quality jewelry is between $300 and $500. “Our customers are mainly ordinary office ladies and housewives, although there are many of professionals, husbands and parents that also purchase from us”, says Vicky.

Consumer demand for pearl jewelry is growing at an unprecedented level. “It is a good opportunity for us”, says Vicky. “We aim to use this opportunity to build our reputation and develop our company by providing high quality jewelry, unbeatable pricing and good customer service”. To reach this goal, Shecy Pearls has made an effort on working out a mature product quality assurance and customer service evaluation program. Currently, Shecy Pearls already has reliable loose pearl suppliers. They design and make most pearl jewelry themselves. Shecy Pearls also provide 90-day money back guarantee, free shipping, and a free nice gift package. Till now, Shecy Pearl already has over 15,000 happy customers. “So far, it is a satisfying achievement. But in a hyper-competitive business environment, improvement can never be too much to do,” says Vicky.

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