The Trusted Advocate is Honored with the Publisher’s Choice Award

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 13, 2008 -- The award winning book, The Trusted Advocate: Accelerate Success with Authenticity and Integrity is honored with the prestigious Publisher’s Choice Award.

The Publisher’s Choice designation identifies and celebrates new titles that exhibit editorial integrity and outstanding design quality. New titles undergo stringent editorial review and design evaluation.

"The book provides real life examples that make sense, speaks to integrity, and can be applied immediately,” said Tina Tuccillo, Vice President of Strategic Marketing and Product Planning at Noritsu America Corporation. “A quick read, you will walk away with page after page of highlights and folded corners of information you can't wait to share with others."

As recognition has grown for The Trusted Advocate, so has the geographic distribution of enthusiastic readers. The web site www.Trusted101.com provides links to a variety of online booksellers in the US, Canada, United Kingdom, Italy, Ireland, and Australia.

“Any doubts will be quickly dispelled as the highly readable analysis of the inseparable relationship between real success and the twin concepts of authenticity and integrity unfolds,” said Azriel Winnit, author of Israel based Hodu.com. “In effect, we are all salespeople, whether our need is to sell the ideas we believe in, to secure the best terms for the services we need, or just to convince our boss to give us a raise. Simply put, applying the concepts presented in this book will help to make the world a better place."


The book reinforces individual qualities for sustainable personal satisfaction and business success. Readers of The Trusted Advocate have reported life-changing revelations, greater confidence, and extraordinary success.

A reader review on Barnes & Noble proclaims, “The practical approaches and solutions in The Trusted Advocate provide clear, explicit, and factual examples of how to address the strategic and tactical issues that often crop up when the need exists to be a company loyalist and customer advocate while maintaining personal integrity and providing a win, win solution for both constituents being represented."

Eric Nelson, President of Secure Privacy Solutions, writes ”The Trusted Advocate does an outstanding job of articulating what most successful sales and business professionals inherently understand, that people want to do business with those they can trust and are looking out for their best interest.”

Kirkus Book Review of The Trusted Advocate: Accelerate Success with Authenticity and Integrity, “John Mehrmann and Mitchell Simon have packed years of experience into a single volume that provides fundamental advice for sales professionals. The straightforward writing style is also accentuated with illustrative vignettes which exemplify the crucial aspects of successful sales.”

For more reader reviews, chapter summaries, excerpts from the book, and a list of online booksellers, please visit http://www.Trusted101.com

Barnes and Noble     Eric Nelson     John Mehrmann     Kirkus     Publishers Choice     The Trusted Advocate