Choosing a Website Domain Name to Optimize Search Engine Performance

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(Free-Press-Release.com) September 30, 2008 -- There are a number of factors which search engines use to determine the position of a web page in a particular search query. These include page content (does it contain the words that the user is searching for), incoming links, age of the website, age of content, server performance, etc.

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Choosing a Website Domain Name to Optimize Search Engine Performance

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One important factor not to be overlooked is the name of the domain itself. For example if you have a website which sells garden gnomes in Dorset, it would be sensible to consider including the words "garden", "gnomes" and "Dorset" in the domain name e.g. gardengnomesindorset.com or dorsetgardengnomes.co.uk, or something similar.

For competetive keywords it may be difficult to get the domain name that you want without adding additional characters e.g. the dash symbol. For example "ukpropertyforsale" would probably be highly sought after so it may be necessary to add a word or character to obtain a unique domain name. For example "uk-propertyforsale" or "propertyforsaleinuk" may be easier to obtain. Note the search engines should be able to extract the actual words from a domain name without to much trouble - thats just part of their job.

It is also generally considered to be good to avoid to many dash characters in the domain name. For example "dorsetgardengnones" is probably a better choice than "dorset-garden-gnomes" as many of the older spam sites tended to use extra "dash" characters when the original domain name was unavailable.

Remember, original unique content should always rise to the top, so if you already have a website called "dorset-garden-gnomes-for-all.com" but it contains great content, your site should still do well in searches.

More information can be found online at http://www.websitedesign.my-algarve.com

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