How To Be Creative in Turbulent Times

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 30, 2008 -- “It’s better to train for a marathon before the marathon”, says Gary Unger and doing so will put you in the running.

In his new book How to Be a Creative Genius (in five minutes or less), author, speaker and advertising consultant Gary Unger exposes common misconceptions about creativity on every page with his unique blend of clever humor and dead-on insight, offering tips timely for any economic cycle. Unger’s advice in Creative Genius, forged through years of success in the advertising industry, will either help his readers beat the recession or cause them to die of laughter while trying!

Through Creative Genius, Gary Unger shows that everyone has the “creative gene” and need only learn how to channel it. This book expertly breaks down the creative process into bite-sized chunks, using insightful humor to illuminate each step in the creative process. Creative Genius is a straight-to-the-point, easy read that is sure to challenge the way its readers approach their own creativity, inspiring deep thought one minute and riotous laughter the next.

No less of an authority than certified creative genius Joey Reiman, founder and CEO of BrightHouse, LLC and winner of more than 500 awards for creativity, has high praise for Gary Unger’s Creative Genius. About Creative Genius, Reiman says, “Can you ignite creative genius in five minutes or less? Absolutely, if you strike a match. This book is a box of matches.” Like an open flame, How to Be a Creative Genius (in five minutes or less) should be handled carefully. Only those who seek to be ablaze with creative genius should dare to read it!

For more information, please contact Sherian Publishing via the email address publicity@sherianinc.com. Creative Genius is distributed by Midpoint Trade Books and is available online at Amazon.com, Borders.com, SherianInc.com and through additional wholesale and retail channels worldwide.

About the Author

Gary Unger is a creative powerhouse and gifted humorist driven by his passion to share both gifts with the world. Gary is the originator of AutoZone’s “Get in the Zone” ad campaign, the longest running ad campaign in the company’s history. Gary’s creative work has also earned him a place in the Levi Strauss T-Shirt Hall of Fame. A native of Reedsport, Oregon, Gary currently resides in the Atlanta, Georgia area with his wife and three children.

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