Learn how to thrive in the new innovation driven economy

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 10, 2008 -- Redding, California 10/02/2008 – In a time when stagnant businesses are dying on the vine, Nicholas Webb’s www.nickwebb.com newest book, “The Innovation Boom” reveals the secrets to thriving in an innovation-driven economy. See www.lassenscientific.com

New product development and technology transfer teams will finally get their feet firmly planted on the new innovation playing field with “The Innovation Boom’s” non-linear approach, which targets the right innovative technology and then, streamlines processes to get it in the market with rapid precision, while speed up technology transfer.

This innovation management book will show new business development directors how to create new product development best practices that will break free of outdated risk-centered systems and staged innovation processes, capturing a new approach that listens to the voice of the customer and creates an innovation rich atmosphere with fast results.

In this highly competitive, quickly evolving economic environment, companies must move with precision and speed. “The Innovation Boom” features an easy-to-use icon-driven system that is simple to navigate, and can quickly target market-leading technologies and services. With a strong focus on new product development process improvement, technology management becomes simple and effective.

As an innovation guru, Webb has nearly forty patents awarded by the U.S. Patent and Trademark office. With inventions ranging from one of the world’s smallest medical implants to a range of highly successful gourmet kitchen tools, his history of innovative technology and services is unparalleled.

This combined experience as a consultant and successful innovator not only provided the foundation for the creation of the book, but also translates to powerful workshops.

Using “The Innovation Boom” program, Webb and his team of innovators at Lassen Innovation will guide businesses on the path to building profit, getting products to market faster, reducing product development and marketing risks, improving market position and creating better products.



Contact
Michelle Lynn
530-244-6336 EX 10
michelle@nickwebb.com
www.lassenscientific.com