YoNaturals Healthy Vending Launches in New York

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 11, 2008 -- YoNaturals Incorporated, the recognized leader in healthy vending in the U.S. is pleased to announce the introduction of it's program into select New York schools.

YoNaturals launch in select Manhattan schools comes at a time that nutrition guidelines are being implemented in States across the country said Mark Trotter, CEO of YoNaturals.

Coinciding with the YoNaturals rollout, YoNaturals has named a world-renowned health and wellness expert and New York Times best selling author Dr. Roy Vartabedian as its nutritional advisor and consultant for the company’s healthy vending program.

The YoNaturals program consists of customized location graphics designed to appeal to students in middle and high schools. The program also features specialized menus with over 150 natural and organic snacks that meet or exceed nutritional guidelines in schools.

“The soaring growth in the natural and organic snack and beverage markets has created an unprecedented consumer demand for healthier offerings and we believe the vending sector was in dire need for change,” says Trotter of YoNaturals. The company has studied the business models of Whole Foods, Wild Oats, Trader Joes and many other healthy retailers, which have demonstrated that consumers are willing to pay more for brands that they want, and believes that a similar business model will be equally successful in vending machines.

“Market research through machine testing indicates that better-for-you products should be sold separately from other food products.” Trotter continued. “Just like in retail, stores, customers expect natural and organic products from natural and organic retail specialists.

With the YoNaturals branding, consumers can be assured that they are being offered a diverse range of natural and organic products from one machine. This helps promote repeat business.”

To strengthen the rollout of the YoZone Healthy Vending Program, YoNaturals has named Dr. Roy Vartabedian, the New York Times best-selling author of Nutripoints, as its nutritional advisor and product consultant. Dr. Vartabedian is President of California-based Vartabedian & Associates, a consulting firm that promotes health and wellness programs to schools, corporations, hospitals and physicians nationwide.

“Having Dr. Roy join us in the fight against junk food in vending machines is significant because his expertise in developing nutritional programs is ‘second to none.” Trotter said “Every product in YoZones has been specially selected based on nutritional content taste and meet or exceed state nutritional guidelines.”

YoNaturals believes that all schools will be following this trend and offering their students healthier options and has developed a comprehensive program with the YoZone to help elementary, middle and high schools around the U.S. address this major nutritional issue.

More information can be found online at http://www.yonaturals.com

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