Dr. Bob Roth Announces Partnership to help Sales and Marketing Step Up or Step Out

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 14, 2008 -- /1888PressRelease/ Dr. Bob Roth, founder of BPI for SalesTM has announced a partnership with The Halpin Companies, Inc. to utilize The Halpin Step Up or Step Out SystemTM to better support companies making wide-ranging sales and marketing business process improvements.

Announcing the partnership, Dr. Roth noted that many companies are turning to their sales and marketing people to build liquidity and to keep cash flow flowing. But, few companies have the cultural readiness that is necessary to make major business process changes work.

“This is a critical issue” notes Dr. Roth, “Because Sales and Marketing produce the financial oxygen that companies are desperately in need of during these difficult times. But, sales and marketing efforts are failing all over the place.”

Restoring cash flow and liquidity the “old fashioned way” (through sales and marketing) can help companies avoid the need to scale back their operations and lay off their employees. But, as Ms. Halpin points out “Reengineering sales and marketing process (which is what BPI for SalesTM does) is difficult because changing corporate culture is tough. On the other hand, choosing not to embrace change in the current business environment is going to be far tougher. Layoffs and scaled back operations are distracting, costly and rarely effective” .

The combination of the BPI for SalesTM (www.BPIforSales.com) method for reengineering sales and marketing processes and The Halpin Step Up or Step Out SystemTM (www.halpincompany.com) is a partnership that will help companies restore liquidity and position themselves for a brighter future.

Sally Shreve is a former AT&T executive who was a Silicon Valley client of Halpin’s during the dot.com bust. Commenting on the Halpin Step Up or Step Out SystemTM she noted that “The quantum leap results we created allowed us to generate revenue in an amount that did not require any reduction in our staff, either through attrition or layoffs.”

For more information contact DrBob ( @ ) BPIforSales dot com or k dot halpin ( @ ) halpincompany dot com dot Or call Dr dot Roth at (480) 287-6009 or Ms dot Halpin at (602) 266-1961

About BPI for SalesTM

BPI for SalesTM combines rock simple "Six Sigma - ish" business process improvement methods with rock solid sales and marketing best practices. Utilizing BPI for SalesTM training and tools sales and marketing teams connect the business process dots that Promise, Produce and Deliver what customers want. They build bonds and loyalty and get profit and liquidity turnarounds turned around.

For more information contact DrBob ( @ ) BPIforSales dot com or call Dr dot Bob Roth at (480) 287-6009 dot

About The Halpin Step Up or Step Out SystemTM

The Halpin Step Up or Step Out SystemTM provides leaders with the tools and skills to easily communicate and manage expectations. Using our methods, leaders world-wide have created cultures of accountability and integrity where every person feels empowered, engaged and energized. This culture produces quantum leap results in the areas of profitability, customer satisfaction and employee satisfaction.

For more information contact k.halpin ( @ ) halpincompany dot com or call Ms. Halpin at (602) 266-1961.

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