Innovative Holographic Solutions to Protect Pharmaceutical Companies

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 14, 2008 -- In today’s pharma industry holograms and its solutions plays a vital role in maintaining consistency, reliability and quality medicines for its consumers. As it is the prime responsibility of manufacturers and regulators to ensure safe, environmental and host of other stringent regulatory standards holograms at their packaging system. These safe holographic solutions provide abundant benefits to consumers and protect fake pharmaceuticals entering in the legitimate supply chain.

Though major pharmaceuticals companies adopted these holographic solutions but they failed to safeguard the public from buying counterfeit versions. As major companies lacks continuous innovation, invention, and evolution in holographic techniques which can be easily copied. But Lasersec accompanied increased use of security devices in combination with other authentication technologies to prevent fake pharmaceuticals in the market. These complex devices successfully create aluminum holographic foil and holographic labels that are easily recognized yet difficult to copy accurately.

Mr. Vikas Bhatnagar, Director Marketing, Lasersec Pvt. Ltd, India observes “At the moment in our country, most of the pharmaceutical companies use holograms as a standard business solution but not able to understand the basic problem occurring in the supply chain of fake pharma. Infact majority of companies are still facing the counterfeit hologram strategies. The problem occurs at consumers end only as regulators are the one who can identify fake holograms but consumers cannot necessarily do so. The existing holograms in the market are not that effective which can secure the public from these prevailing malpractices. So our company plans to commence anti counterfeiting applications inevitably difficult to copy with 100% accuracy which is a preferred detection feature for packaging. Though the cost of these holographic solutions is expensive and not affordable by all industry but its effective technology has brought successful results for pharmaceutical and packaging companies”

Global Acceptance

Globally, market demand of hologram is high and steadily growing with the counterfeit activities. The pharmaceutical and packaging companies are aware about the holographic solution to fight against counterfeiters. The World Health Organization estimates that annual earnings from the global sales of counterfeit and substandard medicines exceed $32 billion. And if the condition remains the same then the growing counterfeit drug market is going to be worth a hefty $75 billion globally by 2010. The demand of fake pharmaceutical and other FMCG products is high across the globe because consumers are not able to judge the duplicate product available in the market. Infact some countries are consuming above 50 percent fake medicines due to these malpractices.
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