Beat The Business Recession

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 16, 2008 -- Carol Bentley's new book 'Beat The Recession: Proven Marketing Tactics' , published this month, aims to help business owners follow the advice business development experts give – "The only way to beat a recession is to continue – or increase – your marketing activity".

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Beat The Business Recession

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http://www.copywriting4b2b.com/btr-blog.html

The book is a collection of the posts published on Bentley's web blog www.copywriting4b2b.com , which has been active since October 2007. "It's good, practical and usable stuff with a down to earth, no BS approach." commented National Nutrition Clinic's founder & Director, Graham Rowan.

Readers, who regularly follow Carol Bentley's blog, and have already used the advice she gives to improve their copywriting skills commented on how useful it is: "I always find your posts thought provoking and helpful. So even if I don't specifically implement advice from every one; they all help my thinking in some way." from Lighthouse Business Consulting's Managing Director, Ian Brodie.

Although the primary purpose of the blog – and the book – is to give business owners good advice on writing sales messages, Bentley covers a wide range of business related topics including sales letter writing, direct marketing, time-saving, PR, web-marketing and self-motivation.

All 139 articles from the book can be read online at her web site blog: http://www.copywriting4b2b.com.

The book is organised into categories to make it easier to dip into any specific topic;

* 28 copywriting tips
* 27 articles on direct marketing
* 37 posts about saving time and finding valuable business resources
* 11 inspirational posts
* 13 web marketing tips

In addition the book has 19 contributions from 10 other business authors , including some well-known global marketing names.

Bentley, who released her first book ‘I Want to Buy Your Product… Have You Sent Me a Letter Yet?’ in 2004, explained "Although all these tactics are freely available for anyone to read on my blog www.copywriting4b2b.com, I realised new visitors rarely looked at earlier posts and were missing important marketing insights; bite-size tips other readers have already used and benefited from." Bentley continued "So I decided distill the articles, I thought were most appropriate for any business trying to survive this recession, into the 'Beat The Recession: Proven Marketing Tactics' book as a complete reference.

"I've also included download links for over 14 business audio and PDF reports my original blog readers have received over the last year." she added.

'Beat The Recession: Proven Marketing Tactics' by Carol Bentley, published by Sarceaux Publications (ISBN 978-0-9549206-2-3) and released in October 2008 is available through Amazon.co.uk and good bookstores.

More information can be found online at http://www.copywriting4b2b.com/btr-blog.html

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