COSMETIC COUNTER SURVIVAL GUIDE REVOLUTIONIZES SHOPPING EXPERIENCE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 27, 2008 -- SAN FRANCISCO, October 27, 2008 – The Cosmetic Counter Survival Guide: How to Buy the Right Skincare and Makeup (3rd edition) is revolutionizing buyer behavior by empowering shoppers with more knowledge than ever before.

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COSMETIC COUNTER SURVIVAL GUIDE REVOLUTIONIZES SHOPPING EXPERIENCE

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In the latest edition author Chris Scott helps readers simplify the shopping experience, rendering buyer remorse a thing of the past, at lease for cosmetics. The book is an insider’s look at the cosmetic industry and how it influences the shopping experience. Classic pet peeves like discounted items and limited editions are addressed to give shoppers the tools to make the right choice.

First released in 2002, the Cosmetic Counter Survival Guide continues to be the consumer’s bible for finding satisfaction when shopping for makeup. “It’s all about mindset”, says Chris Scott. “If you adopt the strategy put forth in this book, every purchase will be a meaningful one”.

According to Chris Scott, the strength and point of difference with this book is that it doesn’t rate ever-changing products. Print media and the Internet remain the best source for up-to-the-minute opinions on each new product’s efficacy. Instead, he intends to guide the consumer into making knowledgeable purchases while fulfilling individual needs, giving the advice a timeless quality.

In one new section he offers valuable insights on why brands discontinue a favorite makeup item, as well as how consumers can prepare for the inevitable discontinued product line. Also featured is a new get-to-know the retail environment to take full advantage of make-up services, how to best manage your time, and have all your cosmetic expectations met.

“People often forget that cosmetics are aspirational – a luxury that enhances the quality of life. Once they discover how to utilize the many luxury services available in cosmetic departments they will look forward to each visit and each new purchase” says Chris Scott. “My favorite part is the book is less than 80 pages, and it plainly tells you everything you need to know before shopping for cosmetics”.

Cosmetic Counter Survival Guide is available via two convenient distribution channels: on Amazon.com for $12.90 or as a digital download from www.MakeupGourmet.com for $9.90.

Author Chris Scott is the creator and host of TV’s MAKEUP GOURMET®. He is also a celebrity makeup artist, speaker, theater producer, performer, and all around cosmetic guru. One of his many claims to fame is he helped over a quarter of a million women find the right shade of lipstick! He is currently available for seminars, interviews and demonstrations on all things related to cosmetics and other beauty-based topics for corporate, public sector or private clients.

For further information: Chris Scott, Makeup Gourmet, tel: (415) 846-1597, email: chris@makeupgourmet.com,

More information can be found online at http://www.makeupgourmet.com

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