Masterson/Tribby New Book, Changing the Channel, Hits Bookstores Today Nationwide

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 28, 2008 -- Delray Beach, FL October 28, 2008 -- These days, America is awash in anxious businesspeople. Leaders of many companies -- both large corporations and small Mom & Pop shops -- are likely wondering whether they can survive the downturned economy (to say nothing of thriving), all while being hit with decreased revenues and having to dramatically cut advertising and marketing budgets. But Michael Masterson and MaryEllen Tribby have good news for those that want to not only make it … but thrive and prosper through the economic slump.

"Companies should actually be marketing far and wide during a downturn," says Tribby, coauthor along with Masterson of Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Wiley, October 2008, ISBN: 978-0-470-37502-0, $24.95). "There are still motivated, financially capable consumers out there who are prepared to buy, but you must make sure they know about your products or services. The best way to do that is by aggressively reaching out to them through many different marketing channels. And the great thing is that you can do it with a depleted marketing budget if you have to."

With their new book, Tribby and Masterson set out to teach owners and employees of businesses of all shapes and sizes how to cultivate the 21st century marketing landscape. The trick? Multi-channel marketing --combining new concepts, such as search engine marketing and social media, with tried and true methods such as direct print advertising and public relations --to reach a wider customer base, build customer loyalty, and increase sales.

"Once you strike the proper balance between old and new marketing methods, your business will flourish," promises Tribby. "Multi-channel marketing offers customers more than one way to buy from you."

"The best thing about multi-channel marketing is that it's trial-and-error friendly," says Tribby. "You can do many of these methods cheaply, quickly, and easily. This is great news for anxious business owners who are paralyzed by the fear of making an expensive mistake. So, get started now ... Your company--and your bank account--are sure to thank you!"

For more information visit http://www.changingthechannelbook.com/.

About Early To Rise

Early to Rise, founded by Michael Masterson, is an affiliate company of Agora Publishing. Headquartered in Delray Beach, Florida, Early to Rise is published 7-days a week and has more than 400,000 avid daily readers.

For press inquires, please contact Wendy Montes de Oca at 561-921-0001.

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Changing the Channel     Early to Rise     ETR     MaryEllen Tribby     Michael Masterson