Google and the Gambling sites will together bang the web

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 31, 2008 -- Watford, October 31, 2008 : Google has ascended the ban imposed 16 months back on Paid Search and Ad Words advertisements for all the Gambling E-networks or Casino sites registered with the Gambling Commission. This would now authorize them to segment such ads to users chasing for roulette or betting related items in the entire UK apart from Northern Ireland.

Prior to this development, these sites had hooked themselves to the other search engines like Yahoo! and MSN. But now the egging of this ban lift from the epicurean mammoth will not only bring in a new keywords war but also great loss for these secondary search engines who have been inflating their PPC revenue.

Though Google has said that it had consulted the Gambling Commission before taking the decision and that it had been under review for a long time, the move has taken everyone by surprise. While many in the market will certainly welcome the idea of a competitive advertising platform especially for gambling advertisers but it would be interesting to see how lethally would Yahoo be impacted by it and that how and how much would it affect other services.

Rupinder Khurana, Co-Founder and Director of Rupiz Media, comments on these developments,“This news has propagated the sector with great anticipation. This is a definite chasm that would require managing and innovating the existing search engine optimizing parameters and campaigns catering to the needs of the clients in the gambling sector. With it, we can for sure expect a new advantageous vertical in the industry.”

Undoubtedly, these companies who would have abstained themselves from advertising with Google would for sure hit a keyword war in order to proliferate their returns, calling for a cut throat competition.


About the company : Rupiz Media is a global digital marketing firm that expertises in the domains of web design and development, Search engine marketing, Affiliate marketing , Banner advertising ,E-mail marketing and Online branding and promotions.


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