Brand Licensing to be the next big thing in India

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 8, 2008 -- Licensing industry worldwide is estimated at $187 billion. Retail sales of licensed merchandise in the U.S. and Canada in 2007 reached $71.25 billion and the licensed product market in Western Europe has been estimated to be worth in excess of $26 billion.

The potential for India to be benefited from the Licensing industry is huge. The concept of Licensing in India is fast gaining acceptability with every international brand catering to India through licensing and will reach to its maximum level in the coming years. Today, Indian brands are using the licensing practice after the huge success of the strategy in the international market. The The emergence of modern and more organized retail in India, estimated at US$ 200 billion, has been projected to grow at 5% per annum and has set the pace for new collaborations between International Licensing companies and Indian business houses.

A host of licensed brands are now retailing in the India fashion scene, the modern retail infrastructure houses possibly every major label in the world, yet there is room for so much more as the Indian consumer has never been more demanding and fashionable. Character and entertainment licensing has witnessed terrific activity in the last five to seven years. Children's entertainment market is steadily gaining pace and apart from TV and cinema; kid's broadcasters are concentrating in licensing and merchandising space. It has been estimated that market size for character and non-character licensed products in organized retail would be in the region of $ 3.5 billion and there is a general consensus that the industry is likely to grow by 15-20% annually. Licensing in sports, on the other hand, has more recently developed into a multibillion dollar systematic business in India with formation of BCCI backed India Premiere League (IPL) in cricket.

To analyse the growth of licensing industry in India and its powerful impact on Indian retailing, FIHL is organizing ‘The Brand Licensing India Conference 2008’, India’s first International Licensing event, on 29 – 30 November 2008 at Hotel Ashok, New Delhi. Brand Licensing Conference 2008 is supported by LIMA – the recognized, authoritative voice of the licensing industry worldwide. The Platform will be an excellent opportunity for Indian companies to learn from Global industry professionals about how to leverage best practices and knowledge in the Indian licensing industry. Over 17 international Licensing experts will share their views and discuss opportunitites for Licensing in India.

For further information, please contact:
Ms. Anupama Bindra
Mob: +91 9311466660
Tel: +91 11 40665520
anupama@franchiseindia.org

apparel     brand     consumer product     jewelery     license     licensing     Marketing     toy