BORDERS UK LAUNCHES PERSONALISED ONLINE CHRISTMAS SHOPPING SERVICE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 13, 2008 --

From today, not only will customers be able to get gift suggestions from the traditional ‘gift selector ’ option, but they will also be able to ask advice from the expert Borders buying team. To help those customers looking for inspiration and to lend a hand finding the perfect gift, Borders is asking them to simply send through some key information about the person they are buying for – what age they are, what kind of things they like, whether they would prefer a book to music etc – and one of the buyers will send back 3 tailor-made suggestions within 48 hours. By engaging more closely with customers online, the aim is to provide and create a more personal shopping experience.

Also online now at www.borders.co.uk is a great range of games, toys, and calendars, plus a wide selection of half-price deals and multi-buys. With free UK delivery and free delivery to any Borders store, Borders customers will be spoilt for choice this Christmas !

Bookselling Company of the Year 2007 , Children’s Retailer of the Year 2007 & 2008, and Magazine Destination Retailer of the Year 2007, Borders UK has nearly one million square feet of retail space and around 8% of the retail bookselling market. Borders currently operates 41 Borders superstores in city centres and retail parks from Bournemouth to Inverness, 7 airport bookshops and 10 high street under the Books etc. and Borders Express brands.

In July 2008 Borders UK launched its new transactional website – for more information about how to order online, for recommendations, the latest offers, forums & blogs, staff picks, the ‘Spookily Accurate Book Suggestor’, Borders TV and lots more, go to www.borders.co.uk
In October 2008 Borders UK won Periodical Publishers Association’s MagSell Award for the Best Support of Magazine Week 2008 and in the same month the company was ranked No. 169 in the 2008 Sunday Times HSBC Top Track 250 league table of Britain’s biggest mid-market private companies.

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